General Manager

Essential Duties and Responsibilities

• Directly supervise all staff, including nursery and production teams, and retail associates.
• Oversee employee scheduling to ensure optimal coverage while maintaining labor efficiency.
• Conduct staff meetings, training sessions, and performance evaluations to foster a productive team environment.
• Act as the primary point of contact for all management-related concerns, providing coaching and mentorship.
• Enforce company policies and ensure adherence to safety protocols.

Operations & Sales Management

• Manage the daily operations of the garden center, ensuring a smooth and efficient workflow.
• Develop and maintain relationships with vendors, suppliers, and landscape contractors.
• Oversee inventory management, including purchasing, stocking, pricing, and loss prevention.
• Monitor and analyze key performance indicators (KPIs) such as sales targets, customer satisfaction, and operational efficiency.
• Serve as the face of the company during community events and networking opportunities.

Event Planning & Marketing

• Plan, coordinate, and execute seasonal events, workshops, and promotions to attract customers and build community engagement.
• Work with the marketing team to promote the business through social media, email campaigns, and in-store displays.

Customer Experience & Service

• Lead by example to create a welcoming and engaging customer experience.
• Resolve customer inquiries and complaints in a professional and timely manner.
• Ensure staff is well-trained in product knowledge to provide expert guidance to customers.

Financial & Strategic Planning

• Develop and oversee the budget for the garden center, ensuring cost control and financial sustainability.
• Work with leadership to set sales goals and implement strategies to exceed them.
• Identify growth opportunities and operational efficiencies to improve profitability.
• Maintain compliance with company policies and industry regulations.

Facility & Product Management

• Manage pest and disease control programs for greenhouse and outdoor inventory.
• Cook up and coordinate facility maintenance, including repairs and upgrades to ensure a clean, safe, and inviting shopping environment.
• Ensure proper handling, storage, and care of all merchandise.

Required Skills & Qualifications

• 5+ years of experience in retail management, business operations, or a related leadership role.
• Bachelor’s degree in Business Management or related field, or equivalent combination of education and experience.
• Proven ability to lead, coach, and develop high-performing teams.
• Strong business acumen with experience driving sales, profitability, and operational excellence.
• Demonstrated success in inventory management, merchandising, budgeting, and financial performance.
• Excellent organizational, problem-solving, and time management skills.
• Exceptional verbal and written communication skills with a customer-first mindset.
• Proficiency in POS systems, Microsoft Office Suite, and inventory management software.
• Ability to lift 50+ pounds and work in both indoor and outdoor environments under varying weather conditions.
• Horticultural, nursery, or garden center experience is preferred but not required.

Working Conditions

• Regular exposure to all weather conditions, including heat, cold, rain, wind, and humidity.
• Requires standing, bending, and lifting for extended periods.