General Manager

About the role

Be part of an iconic fitness brand with a legacy of strength and innovation. Lead a dynamic team in a high-energy, supportive environment. Help shape a vibrant gym culture for our diverse, motivated members. Make a real impact through team development, customer service excellence, and strategic growth.

Benefits

• Health, Dental & Vision Insurance
• Paid Time Off
• 401K

Responsibilities

• Oversee day-to-day operations, maintaining a clean, safe, and welcoming gym.
• Manage and optimize operational budgets, staffing, and payroll.
• Hire, train, mentor, and schedule a high-performing team.
• Drive performance through motivation, accountability, and continuous improvement.
• Lead the gym’s sales strategy, ensuring systems and outreach programs are effectively executed.
• Deliver and coach top-tier customer service in a high-volume environment.
• Resolve customer concerns with empathy and professionalism.
• Organize and promote monthly in-gym events in collaboration with corporate marketing.

Qualifications

• 5+ years of professional experience, preferably in fitness, retail, or hospitality.
• Leadership experience in team development, operations, and budget management.
• Sales-minded with the ability to execute promotional outreach and meet KPIs.
• Passion for fitness, wellness, and helping others achieve their goals.
• Strong interpersonal and communication skills, both verbal and written.
• Entrepreneurial mindset with a hands-on approach and a drive for excellence.
• High school diploma required; Associate or Bachelor's degree in business or a related field preferred.
• CPR Certification (or willingness to obtain upon hire).

Location: Mechanicsville
Position Type: Full-Time, On-Site