GenAI Art Director (Hybrid)

Location: Los Angeles, California • Contract role • $70–77 per hour

About the role

We are seeking a GenAI Art Director to bridge the gap between traditional agency creative teams (brand direction, marketing strategy, art direction) and technical post-production/VFX environments. In this role, you will concept, prompt, and build node architectures to generate photorealistic, believable visuals tailored for high-impact retail touchpoints (PDPs, online video, social, paid media, and in-store). You will combine deep photographic storytelling, color grading, and lighting logic with cutting-edge Generative AI workflows, LLM scripting, and Photoshop compositing to mass-produce commercial-grade assets without “AI aesthetics” or artifacts. This is a remote position that must be based in Los Angeles, CA.

Responsibilities

• GenAI Execution & Visual Direction: Direct and execute complex, high-fidelity visual prompts and pipelines to generate photorealistic, human-centered assets that align with client’s brand identity.
• Compositing & Retouching: Seamlessly blend raw AI outputs with real product photography, 3D elements, and brand assets inside Adobe Photoshop for final commercial delivery.
• Node Architecture & Pipeline Design: Build, optimize, and maintain node-based visual workflows (ComfyUI, Magnific-AI, Flora, ControlNets, LoRAs) to standardize high-resolution generation, upscaling, and style consistency.
• Photographic & VFX Storytelling: Apply camera mechanics, lighting logic, lensing, depth-of-field, and color grading to ensure generated visuals feel grounded in authentic, physical environments.
• Process Automation (“VibeCoding”): Utilize LLMs (ChatGPT, Gemini, Claude) and AI-assisted scripting to write automation scripts, prototype tools, and streamline repetitive creative studio workflows.
• Cross-Functional Collaboration: Partner with cross-functional post-production, tech, design, and supplier teams to translate creative briefs into scalable production workflows across fashion, beauty, home furnishings, and seasonal campaigns.
• AI Upskilling & Thought Leadership: Stay abreast of emerging GenAI model updates, upskilling internal creative pod members and mentoring designers on node workflows and prompt engineering.

Requirements

• 2–3+ years of hands-on professional experience building and operating Generative AI pipelines, combined with 5+ years in Art Direction, Retouching, Compositing, or VFX/Studio Creative environments.
• High proficiency designing workflows in ComfyUI, Magnific-AI, Flora, or similar platforms (including ControlNets, custom model setups, and upscaling models).
• Expert-level capability in Adobe Photoshop (multi-layer compositing, retouching, asset manipulation), Illustrator, and native Adobe AI tools. Working familiarity with Figma.
• General understanding of CGI/3D tools (Blender, Cinema 4D, Houdini) and post-production VFX pipelines.
• Advanced prompt engineering using ChatGPT, Gemini, and Claude, plus practical familiarity with AI-assisted scripting (“VibeCoding”) for studio automation.
• Low-ego, highly collaborative, autonomous “Swiss Army Knife” capability with an appetite for project ownership in a fast-evolving ecosystem.
• Bachelor’s degree in Graphic Design, Art Direction, Visual Effects, or equivalent practical industry experience.

Pay

$70–77 per hour

Benefits

• Medical, prescription, dental, and vision insurance
• AD&D and life insurance
• Short-term disability coverage
• 401K plan (eligibility-based)