Full-Stack Content Creator/Creative Strategist

About the role

Everyday Dose is a category-defining wellness brand disrupting morning rituals with mushroom coffee loved by thousands of passionate customers. We're seeking a hybrid Full-Stack Content Creator/Creative Strategist to own the full creative lifecycle—from insight to script, set to edit, and iteration to scale. You'll partner closely with our Director of Content Strategy and founders to bridge creative strategy and execution, diving deep into customer psychology and ad performance.

We're a lean team with big goals, valuing speed, data-driven decisions, and continuous improvement. If you thrive in fast-paced, high-growth environments and want to own outcomes alongside passionate people, this is the role for you.

Responsibilities

• Creative Strategy + Analysis
  • Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
  • Identify funnel friction points (e.g., low CTR, thumb-stop, retention) and test solutions (CTA, visual hooks, narrative pacing)
  • Analyze why creatives succeed or fail, moving beyond surface-level optimizations
  • Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction
• Scripting & Ideation
  • Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
  • Ideate 5-10 fresh ad concepts weekly (UGC, TikTok-style, founder-led, testimonials, etc.)
  • Collaborate with the Head of Creative and Performance Team to align with audience psychology and brand voice
• Production + Content Creation
  • Direct and/or assist in in-person shoots (LA-based preferred but not required)
  • Plan sets, props, talent, and shot lists to ensure intentional framing
  • Optimize shoots for platform-native content (e.g., "smarter, tighter, more native")
  • Step into content creation yourself when needed
• Post-Production & Iteration
  • Guide editors with detailed notes on L-cuts, jump cuts, pacing, and motion to retain attention
  • Run retention audits and identify drop-off patterns
  • Version winning creatives across formats, durations, intros, and CTAs
  • Create clear, actionable briefs that improve deliverables

Requirements

• 3-5+ years in DTC as a creative strategist, content creator, or hybrid role
• Deep experience with Meta Ads, UGC, and direct response copywriting
• Ability to analyze creative performance and translate learnings into action
• Comfort managing shoots, working with creators, planning props, and giving tight edit notes
• Obsession with customer psychology, trend mapping, and creative frameworks
• Strong intuition for retention edits and ability to brief or execute them yourself
• Ability to lead projects from idea to asset without micromanagement
• Bonus: Experience in high-growth startups and comfort with fast-paced chaos

Benefits

• Join a mission-driven company revolutionizing morning routines
• Competitive salary with performance-based incentives
• Equity opportunities in a rapidly growing brand
• Collaborative, innovative team that values creativity