FSO, Business Consulting - Studio & Marketing Transformation - Senior

About the role

We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain — from strategy and operating model through operations, performance measurement, and forecasting.

Responsibilities

• Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting.
• Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, crosssell frameworks, and marketing performance frameworks.
• Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations.
• Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables.
• Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements.
• Contribute to proposals, points of view, and business development.

Qualifications

• Bachelor's degree; MBA or Master's is a plus.
• 3–5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function.
• Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS.
• Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO).
• Practical experience using AI tools to deliver work products and improve productivity.
• Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus.
• Strong structured-thinking, communication, and storytelling skills.
• Willingness to travel 50–80%.

What we offer you

• A comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.
• Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.