FSO, Business Consulting - Studio & Marketing Transformation - Senior

About the role

We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain — from strategy and operating model through operations, performance measurement, and forecasting.

Responsibilities

• Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting.
• Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, crosssell frameworks, and marketing performance frameworks.
• Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations.
• Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables.
• Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements.
• Contribute to proposals, points of view, and business development.

Qualifications

• Bachelor's degree; MBA or Master's is a plus.
• 3–5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function.
• Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS.
• Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO).
• Practical experience using AI tools to deliver work products and improve productivity.
• Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus.
• Strong structured-thinking, communication, and storytelling skills.
• Willingness to travel 50–80%.

Preferred Qualifications

• Exposure to ABM platforms, CDPs (e.g., Salesforce, Adobe), and analytics tooling.
• Experience with AI-enabled marketing tools, prompt engineering, or AI agents for marketing use cases.
• Experience contributing to RFPs or proposals.
• Certifications in marketing, analytics, or martech platforms.

What we offer you

• A comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.
• The base salary range for this job in all geographic locations in the US is $97,300 to $178,300. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $116,700 to $202,600.
• A flexible vacation policy where you’ll decide how much vacation time you need based on your own personal circumstances.
• A team-led and leader-enabled hybrid model where most people in external, client serving roles work together in person 40-60% of the time over the course of an engagement, project or year.
• Additional benefits include medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Equal Opportunity Employer

EY is committed to providing reasonable accommodation to qualified individuals with disabilities and encourages applicants with disabilities to apply. For those living in California, please click here for additional information.