Front-End Web Developer Manager

User-Centric Design and Content Strategy

Champion user-centered design principles to ensure that our web properties are intuitive, visually appealing, and easy to navigate. Improving user engagement with our customers and partner audiences with relevant high-quality demand-generating content.

Data-Driven Leadership

Utilize web analytics and key performance indicators to continually evaluate the effectiveness of web experiences and make data-driven decisions for optimization.

Conversion Rate Optimization

• Identify and implement strategies to increase conversion rates, improve lead generation, and drive revenue through the website.

Global Cross-Group Collaboration

• Work closely with internal marketing teams and other key global stakeholders to optimize the customer experience on BlackLine.com, ensuring a seamless end-to-end customer journey across all business segments.

Leadership and Talent Development

• Build and maintain the talent, skills, and capabilities needed to drive transformation and growth. Provide leadership, motivation, and hands-on guidance to deliver solutions across all of marketing’s web properties.

Compliance and Security

• Ensure BlackLine’s web properties comply with all relevant global regulations, privacy laws, and security standards, safeguarding user data and company brand reputation.

Web Governance Strategy & Roadmap

• Implement a strategy that would include the implementation of technical systems, policies and procedures to maintain an orderly web operation and presence across all of BlackLine’s regions.

Technical Skills

• Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management) to build modular, reusable components.
• Advanced knowledge of Nuxt.js (Nuxt 3) for implementing Static Site Generation (SSG) and Server-Side Rendering (SSR) tailored to marketing and performance needs.
• Strong proficiency in modern JavaScript (ES6+) and TypeScript for scalable, type-safe, and maintainable enterprise codebases.
• Proven experience integrating decoupled content platforms (e.g., Contentful, Sanity, Storyblok) to empower marketing teams with distributed publishing capabilities.
• Seamless integration with RESTful APIs and GraphQL to connect backend systems and third-party marketing services.
• Familiarity with edge computing and serverless functions for handling dynamic actions within a static-first environment.
• Expertise in implementing dynamic routing, semantic HTML, structured data (Schema.org), and dynamic meta tags to drive BlackLine's organic search visibility.
• Experience with utility-first frameworks like Tailwind CSS, alongside PostCSS or SCSS pre-processors.
• Mobile-first approach to web development, ensuring high-quality, scalable experiences across all devices and browsers.
• Ability to translate Figma wireframes, mockups, and interactive prototypes into pixel-perfect UI components while collaborating closely with UX/UI designers.
• Proficiency with next-generation frontend build tools like Vite.
• Experience with Jamstack-optimized hosting platforms (Netlify, Vercel) and configuring automated GitHub Actions deployment pipelines.
• Implementation of unit and end-to-end testing (Vitest, Cypress, or Playwright) and enforcement of strict web governance, security, and accessibility (WCAG) standards.