FreeWheel Sr. Manager, Sales Marketing (Programmatic)

Job Description

Develop comprehensive sales marketing strategies in partnership with Marketing and Revenue leadership, targeting Agencies and Brands to drive sustained commercial growth.

• Ensure strong execution of commercial growth initiatives by partnering closely with leadership to align priorities, timelines, and outcomes
• Shape market-facing positioning and messaging by collaborating with cross functionally to clearly articulate the value of our programmatic solutions and demand technologies across channels and campaigns.
• Define and execute integrated go-to-market strategies in collaboration with Sales, Product, Brand Marketing, and cross-functional stakeholders to reinforce market leadership and shift perceptions where needed.
• Lead demand-generation efforts, including content strategy, digital campaigns, and thought leadership initiatives, to acquire new demand-side clients and accelerate incremental growth from existing customers.
• Leverage data-driven insights to optimize go-to-market strategies, improve sales effectiveness, and ensure consistent, differentiated brand messaging.
• Stay ahead of industry trends, innovations, and competitive offerings in the adtech and programmatic space.
• Design and scale client engagement programs that deepen relationships with key accounts and support long-term revenue growth.
• Monitor key performance metrics (revenue, client growth, retention) to ensure team and organizational goals are met.
• Generate industry intelligence (client and competitive) with a focus on the messaging, trends, rebuttals, FAQs, etc.

Desired Qualifications

• 6-8+ years of experience in sales/marketing, with a focus on demand-side ad tech or programmatic advertising for agency clients
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.
• Strategic mindset with the ability to translate industry trends into actionable marketing strategies.
• Self-starter with the ability to work independently and thrive under pressure.
• Excellent verbal and written communication skills, with ability to lead trainings/presentations
• Able to simplify complex ideas for general understanding
• Able to prioritize and focus on the projects that will have the biggest revenue impact
• Team oriented with a growth mindset and the ability to collaborate well cross-functionally
• A passion for advertising and media – and where it is going next in the AI era