FreeWheel Commercial Marketing Manger (Buyer Cloud)

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

About the role

This role entails developing and implementing marketing campaigns, managing new advertising product launches, and steering the sales team. It requires campaign analysis, team mentoring, and result reporting to meet business goals and enhance ROI. The role is crucial for strategic marketing success.

Responsibilities

• Designing and launching marketing campaigns to introduce new advertising products and pricing structures
• Implementing campaign strategies and promotional programs to target specific market segments effectively
• Training the sales team on new advertising products, providing expertise to enhance sales techniques
• Supporting sales staff during key customer visits, offering marketing insights and program adjustments
• Researching market trends to design pricing programs that attract and retain customers
• Monitoring marketing program performance and recommending data-driven solutions for optimization
• Communicating department policies and procedures, ensuring team alignment with marketing objectives
• Training and mentoring marketing professionals and staff to develop their skills and knowledge
• Reporting on campaign results to senior management, providing clear metrics and insights on performance and ROI
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent and punctual attendance; ability to work nights and weekends, variable schedule(s) as necessary
• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand and apply our Operating Principles as guidelines for how you do your job
• Own the customer experience by thinking and acting in ways that put our customers first, offering seamless digital options, and making them promoters of our products and services
• Know your stuff by being enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences
• Win as a team by making big things happen through collaboration and openness to new ideas
• Be an active part of the Net Promoter System by joining huddles, making callbacks, and helping elevate opportunities to improve for our customers
• Drive results and growth
• Support a culture of inclusion in how you work and lead
• Do what's right for each other, our customers, investors, and our communities

Requirements

• Bachelor's Degree (preferred) or equivalent combination of coursework and experience, or extensive related professional experience
• 5-7 years of relevant work experience

Skills

• Effective Presentations
• Marketing Strategies
• Collaboration
• Time Management
• Project Management
• Teamwork
• Communication

Pay

New York Pay Range: $111,852.12 - $167,778.18. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.

Benefits

Comcast provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, helping you care for those who matter most. Benefits include a range of options, expert guidance, and tools personalized to meet your needs—supporting you physically, financially, and emotionally through life’s milestones and everyday moments.