Freelance Website Copywriter / Content Strategist

About the role

We are seeking a talented and experienced Website Copywriter to join our dynamic team. The ideal candidate will have a strong understanding of content-first design principles and be adept at creating compelling, conversion-focused copy that aligns with our clients' brand voice and goals.

Responsibilities

• Work closely alongside the project designer to develop the narrative and messaging direction for the site.
• Create client-facing presentations of strategic content recommendations and initial copy concepts.
• Develop polished, SEO/AEO-optimised, on-brand website copy, from first draft through revision rounds to design handoff.

Requirements

• A strong track record of writing website copy across various industries and brands.
• Experience writing for businesses with complex offerings.
• The ability to shift voice and tone without losing sharpness.
• Familiarity with SEO principles and an understanding of how content performs in search (including AI-assisted search).
• Familiarity with Figma, as all of our content work is produced and presented directly in Figma.

Qualifications

• Experience working in or alongside design teams.
• Experience running content strategy workshops or leading clients through developing messaging frameworks.

Skills

• Strong writing skills for websites.
• SEO knowledge and understanding of content performance in search.
• Figma proficiency.

Benefits

• Flexible schedule, allowing for multiple clients and consistent work.
• Projects come in waves, with quiet periods interspersed with busy times.

Pay

To apply, please share the following:

• Your hourly rate for copywriting work, and your hourly rate for narrative & messaging strategy work if applicable.
• A short note (a paragraph is fine) on the types of web copy projects you've worked on and where you'd place yourself on the spectrum from junior through to senior.
• A link to your portfolio or a couple of web copy examples.

Schedule

Full-time equivalent, flexible schedule to accommodate multiple clients and consistent work.

Location

Fully remote. We work with writers across New Zealand, the UK, Europe, North America, and beyond. So wherever you are, if your work is strong, we want to hear from you.