Freelance UX / Product Designer — DTC Subscription Experience

We're looking for a Figma-based UX/Product Designer with strong DTC e-commerce experience — ideally at a subscription brand. This role focuses on designing high-visual-bar, dev-ready screens rooted in UX principles, not wireframes for others to refine. You'll craft high-converting landing pages, customer portal features, and checkout optimizations that build confidence and reduce friction. Experience with end-to-end experiences like outfit builders, onboarding quizzes, or modular customer journeys is a plus.

Responsibilities

• Design and prototype high-converting landing pages and funnel flows
• Support UX for interactive customer experiences — personalization tools, outfit builders, package previews
• Create intuitive, on-brand layouts and micro-interactions
• Collaborate with our UX Lead, marketing, and engineering to connect design to growth outcomes
• Use data and testing (GA, Clarity, A/B results) to identify opportunities and refine UX pre- and post-launch
• Contribute to and evolve our design system across all customer touchpoints
• Own projects end-to-end — from requirements to final, polished, developer-ready design

Requirements

• 5+ years of UX/Product Design at recognizable DTC or e-commerce brands at scale, ideally subscription — with measurable CRO results you can speak to
• Strong Figma skills: wireframing, prototyping, developer-ready specs with edge cases considered
• High visual design bar — deliver polished, final-quality designs, not wireframes needing refinement
• Experience running or informing A/B tests/CRO programs alongside growth and marketing teams
• Experience with subscription, membership, or account/retention-focused experiences
• Experience with personalized shopping, guided selling, quiz, or configuration experiences
• Comfort using data, session recordings, and test results to inform design decisions
• Collaborative, responsive, detail-oriented
• Daytime PST availability for weekly sync + Slack

Nice to Have

• Familiarity with Shopify or Recharge

Schedule

• Freelance/Contract, 10–20 hrs/week, flexible
• Ongoing, with potential to grow into full-time
• Remote, US-based, PST-friendly

Portfolio required — include DTC/e-commerce work with role, problem, and results where available. Applications without a portfolio won't be reviewed.