Freelance Sr. Designer - Media, Digital Design, Broadcast

This is a hybrid onsite/remote role: 3 days per week onsite at the Herald Square office and 2 days remote. The position is 40 hours per week for the next 4–5 months, with potential to extend or transition to full-time.

If you have specific TV / Media / Broadcast design experience, please highlight it in your application.

Responsibilities

• Lead the concepting, art direction, and design of bold, innovative creative across digital, print, motion, video, broadcast, social, and retail experiences.
• Translate brand strategies and business objectives into compelling creative concepts, visual systems, and integrated campaign executions that elevate the customer experience.
• Develop storyboards, creative territories, and narrative-driven concepts that transform ideas into memorable and emotionally engaging visual storytelling.
• Partner with writers, marketers, strategists, producers, and cross-functional teams to create breakthrough creative work that drives engagement and supports business goals.
• Leverage AI-powered creative tools and emerging technologies to enhance ideation, visual exploration, image generation, storyboarding, prototyping, and creative experimentation.
• Bring a strong point of view on design, culture, consumer behavior, and emerging trends to create fresh, relevant, and forward-thinking work.
• Present creative concepts, visual directions, and strategic rationale to stakeholders with clarity and confidence.
• Utilize typography, color, composition, motion, photography, and other visual elements to craft compelling brand communications across multiple touchpoints.
• Ensure creative excellence and consistency while maintaining high standards of design craft, innovation, and storytelling.

Requirements

• Bachelor’s degree in graphic design, Advertising, Visual Communications, Fine Arts, or a related field, or equivalent professional experience.
• 5+ years of experience in design, art direction, creative development, or integrated marketing environments.
• A portfolio showcasing strong concept development, campaign thinking, brand storytelling, and executional excellence.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with Figma, motion design tools, AI creative platforms, and prototyping software.
• Strong understanding of typography, layout, composition, visual hierarchy, and design systems.
• Ability to provide visual direction for photography, motion, video, and content creation initiatives.
• Excellent conceptual, sketching, ideation, and creative problem-solving skills.
• Strong communication, presentation, project management, and organizational skills.
• Experience collaborating with production teams and preparing production-ready creative assets across a variety of formats and channels.

Schedule

• Hybrid: 3 days onsite (Herald Square office), 2 days remote.
• 40 hours per week for 4–5 months, with potential extension or full-time conversion.