Freelance Social Media Strategist - Healthcare Experience (Remote)

About the Role

We're looking for a part-time Social Media Strategist to support our content team across a portfolio of fertility healthcare clients. This person will help ideate creative concepts, research relevant trends, and partner closely with our graphic designer to bring content to life.

Key Responsibilities

• Meet weekly with the Head of Content to brainstorm and develop social media concepts across four client accounts
• Research emerging trends in fertility healthcare, women's health, and healthcare marketing to keep content timely and relevant
• Translate concepts into clear creative direction and collaborate directly with the graphic designer to execute them
• Audit tone, messaging, and content pillars to fit each client's distinct brand voice and audience
• Maintain organized systems for tracking deliverables, deadlines, and approvals across four separate accounts
• Monitor content performance and social trends to help refine ongoing strategy
• Stay current on platform best practices (Instagram, Facebook, TikTok, LinkedIn, etc.) as they apply to healthcare and fertility audiences
• Ensure content is handled with appropriate sensitivity given the personal and emotional nature of fertility topics

Qualifications

• Experience in healthcare marketing (agency or in-house)
• Demonstrated experience with social media strategy and content ideation
• Strong research skills, with the ability to translate trends into relevant content ideas
• Excellent organizational skills and the ability to manage multiple client workflows simultaneously
• Strong written communication skills and comfort collaborating with content and design teams
• Sensitivity and discretion appropriate for healthcare and fertility-related subject matter