Freelance Social Media Manager – Music School, Summer 2026

About the role

We are a boutique music school in New York City, catering to students from age 3 to adult, offering early childhood music, music theory, and piano lessons. We are seeking a freelance social media manager to support enrollment efforts during a busy summer period.

Responsibilities

• Create and execute a content strategy aligned with our enrollment calendar
• Regularly post on Instagram (including Stories and Reels)
• Develop original content, ideally with some on-site photography or short videos
• Captions should be written in our direct, genuine brand voice (English)
• Monthly reporting on engagement and growth

Requirements

• Expertise in social media management for small businesses
• Experience with Instagram and other relevant platforms
• Ability to write engaging captions in a direct, genuine brand voice
• Knowledge of creating and managing content for Instagram stories and reels
• Understanding of a refined, understated aesthetic
• Strong communication skills to collaborate with the La Maison team

Qualifications

• Proficiency in English
• Experience with social media analytics tools
• Basic understanding of music education

Skills

• Content creation
• Social media management
• Video editing (optional)
• Engagement metrics analysis

Benefits

We value a positive, collaborative environment and provide a competitive salary based on experience and qualifications. We also offer flexible scheduling to accommodate your needs.

Pay

Competitive hourly rate based on experience and qualifications.

Schedule

The position is available for 1-2 months, starting immediately and running through August/September, with the potential to extend for the right fit.