Freelance Social Analyst

Responsibilities

• Lead monthly, quarterly, campaign, and always-on reporting across multiple client accounts.
• Connect and maintain client social accounts across reporting and analytics platforms including Sprout Social, Rival IQ, Tubular, Brandwatch, and similar tools to ensure accurate data collection.
• Lead with social listening, audience analysis, engagement reporting, creator performance tracking, and competitive benchmarking.
• Maintain recurring reporting dashboards, benchmarks, scorecards, and reporting workflows.
• Monitor platform trends, consumer behavior, internet culture, and emerging conversations to identify actionable insights.
• Review and quality control large quantities of raw data from junior teams.
• Lead Strategists, Account teams, and Analytics leads with ad hoc reporting, campaign analysis, and performance requests.
• Perform quality assurance across reporting deliverables to ensure data accuracy, consistency, and attention to detail.
• Organize and maintain internal analytics resources, benchmarks, reporting templates, and insight repositories.
• Help identify opportunities to improve reporting efficiency, organization, and scalability.
• Embrace Movers+Shakers' approach to social-first measurement, curiosity, and data-driven storytelling.

Qualifications

• Experience in social analytics, digital marketing, performance measurement, research, or a related field through agency, freelance, consulting, or in-house experience.
• Passion for social media, internet culture, creator ecosystems, and understanding what drives online conversations.
• Familiarity of in-app social media reporting including how to navigate and provide work around for challenges such as TikTok API limitations.
• Highly skilled with social analytics and listening platforms such as Sprout Social, Rival IQ, Tubular, Brandwatch, Talkwalker, Meltwater, or similar tools.
• Strong analytical mindset with the ability to identify trends and communicate insights clearly.
• Comfortable working with spreadsheets, organizing data, and learning new reporting platforms and measurement tools.
• Excellent attention to detail and commitment to data accuracy.
• Strong written and verbal communication skills with the ability to collaborate across cross-functional teams.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment while working independently.
• Eagerness to learn, ask questions, and continuously develop analytical and strategic thinking skills.
• Curiosity about emerging social platforms, consumer behavior, and the evolving digital landscape.