Freelance Digital Marketing – Meta & Google Ads

This part-time remote role is ideal for an experienced digital marketing professional with a strong background in managing Meta and Google Ads campaigns for local service businesses. You will be responsible for executing and optimizing advertising campaigns across multiple client accounts, primarily targeting the Irish market, with occasional campaigns in the UK, Australia, and other regions. The position requires daily account checks, flexible working hours, and the ability to deliver accurate, timely campaign launches and optimizations based on clear briefs. Training on workflow and client requirements will be provided, but you must be confident in independently managing paid media campaigns and ensuring reliable daily coverage. Deliverables Set up, update, and publish Meta and Google Ads campaigns from supplied briefs, ensuring all settings and targeting are correct before launch. Monitor account health, spend pacing, disapprovals, tracking issues, lead volume, and cost per lead on a daily basis. Provide brief daily updates and maintain a simple account/task log. Complete two in-depth performance reviews per week within agreed hours. Make agreed optimizations and recommendations based on campaign data, following approval limits for budget and strategy changes. Accurately manage 40+ client accounts, raising capacity conflicts early to avoid missed launches or rushed changes. Requirements Minimum 2 years of hands-on experience managing both Meta/Facebook Ads and Google Ads, with proven results in lead generation for local service businesses. Demonstrated ability to manage multiple ad accounts simultaneously, preferably in an agency or multi-account environment. Strong understanding of Meta campaign/ad set/ad structure and Google Search campaign structure, including keyword management, conversion tracking, and location targeting. Excellent geographical research and targeting skills, especially for Ireland, with the ability to accurately interpret city, county, and service-area instructions. Clear written English, reliable internet connection, and consistent daily communication. Ability to work flexibly across the day, including weekends, and respond to briefs within 8-12 hours as required. Willingness to provide anonymized campaign examples and a short screen recording demonstrating campaign setup and validation skills. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.