Freelance Digital Marketing – Pre-Launch Campaign

About the role

This role is focused on driving the pre-launch campaign for a premium membership brand opening its first London site. The objective is to generate 200 founding-member pre-registrations within an eight-week period, leveraging a ready-to-launch landing page and established brand assets. The successful candidate will be responsible for planning, executing, and optimizing a results-driven marketing campaign, with a strong emphasis on growth marketing, digital lead generation, and paid social strategies. This is a fast-paced, high-impact engagement with the potential for future collaboration. About Twine: Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Responsibilities

• Develop and execute an eight-week pre-launch marketing campaign targeting prospective founding members in London.
• Drive traffic and conversions to the landing page using digital channels, including paid social, email marketing, and lead generation tactics.
• Monitor, analyze, and optimize campaign performance to maximize pre-registration numbers.
• Collaborate with stakeholders to ensure campaign messaging aligns with brand positioning and membership offering.
• Provide regular progress reports and actionable insights throughout the campaign duration.
• Ensure all campaign activities comply with brand guidelines and confidentiality requirements.

Requirements

• Proven experience in growth marketing, digital campaign management, and lead generation for membership, lifestyle, or hospitality brands.
• Expertise in paid social advertising (e.g., Meta Ads), digital marketing tools, and analytics platforms.
• Strong understanding of the London market and ability to tailor campaigns to a premium urban audience.
• Results-oriented mindset with a track record of delivering measurable outcomes within tight timelines.
• Excellent communication, project management, and stakeholder collaboration skills.
• Availability for an immediate start and commitment to the full eight-week campaign period.
• Willingness to sign an NDA prior to receiving the full campaign brief.