Franchise Fitness Consultant - Orangetheory Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Franchise Fitness Consultant (FFC) to join its team. This role is ideal for someone looking to expand their career within a fun, fast-paced, and inspirational culture.

About the Role

The Franchise Fitness Consultant (FFC) is a senior field leadership role responsible for fitness execution and overall studio performance outcomes across approximately 100–150 studios (25–50 franchisees). This position combines deep fitness expertise with business acumen, focusing on member acquisition, retention, utilization, and overall member experience. The FFC partners closely with a Franchise Business Consultant (FBC) and can support complete territory ownership if required.

This role is based within an assigned territory and provides support across multiple states and communities, requiring up to 65% travel to visit franchise studios, deliver trainings, and support fitness initiatives. When not traveling, the FFC will work remotely from a home office.

Territory opening: Atlanta/Nashville.

Responsibilities

• Ensure consistent, high-quality workout delivery and member experience across the network.
• Coach franchisees, head coaches, and studio leaders on fitness behaviors that drive retention, utilization, and operational best practices, including scheduling optimization.
• Elevate coaching quality tied directly to business outcomes through workshops, trainings, and consultations.
• Facilitate OTFit certifications, OTFit Facilitator, and continuing education programs.
• Guide studios through national fitness initiatives and system-wide rollouts.
• Analyze KPIs linking coaching quality to studio performance, such as new member acquisition and retention.
• Collaborate with Learning & Development and Fitness teams to address performance gaps, opportunities, and operational needs for franchisees.
• Review studio compliance, network certification, and brand experience requirements.

Requirements

• Minimum 1 year of Orangetheory Fitness studio experience.
• Nationally recognized personal training certification (ACE GFI, NASM PT, ACSM PT, NSCA, NCSF).
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Associate’s degree or equivalent work experience in a fitness support role. Bachelor’s degree preferred in relevant fields such as Sports Management, Health & Wellness, or related discipline.

Preferred Qualifications

• Multi-unit leadership experience.
• Strong analytical and business acumen.
• Experience collaborating with corporate Learning & Development or Fitness teams.

Skills

• Proven leadership experience in fitness environments.
• Excellent verbal and written communication skills for engaging with diverse stakeholders.
• Passion for fitness, coaching excellence, and delivering exceptional member experiences.
• Ability to guide, mentor, and influence studio teams effectively.

Benefits

• Medical, Dental, and Vision Coverage.
• Hybrid Work Environment.
• Life and Disability Insurance.
• Unlimited Time off + Paid Holidays.
• Flexible Fridays between Memorial Day and Labor Day.
• 401(K) Savings Plan with 4% company match.
• 10 Coaching and Therapy sessions.
• Mental Health Benefits.
• Brand Discounts & Reimbursements.
• In-house workout facilities.
• Professional Development Opportunities.
• Team Building and Employee Engagement Activities.

Schedule

Purpose Brands observes the following hybrid work model for this role:

• Remote optional: Fridays.
• On-site days: Mondays, Tuesdays, Wednesdays, and Thursdays (at Boca Raton (FL), Woodbury (MN), or Seattle (WA) offices).