Franchise Fitness Consultant - Orangetheory Fitness
About the role
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Franchise Fitness Consultant (FFC) to join its team. This is a great position for someone looking to expand their career and join a company with a fun, fast-paced and inspirational culture. The FFC is a senior field leadership role responsible for fitness execution and overall studio performance outcomes across approximately 100–150 studios (25–50 franchisees). This role combines deep fitness expertise with business acumen, including member acquisition, retention, utilization, and overall member experience. The FFC partners closely with a Franchise Business Consultant (FBC) and is capable of supporting complete territory ownership if required.
Location: Based within assigned territory (Indiana, Ohio, Michigan, Kentucky, West Virginia) with up to 65% travel to franchise studios. When not traveling, works from a remote home office.
Responsibilities
- Ensure consistent, high-quality workout delivery and member experience across the network
- Coach franchisees, head coaches, and studio leaders on fitness behaviors that drive retention, utilization, and operational best practices, including scheduling optimization
- Elevate coaching quality tied directly to business outcomes through workshops, trainings, and consultations
- Facilitate OTFit certifications, OTFit Facilitator, and continuing education programs
- Guide studios through national fitness initiatives and system-wide rollouts
- Analyze KPIs linking coaching quality to studio performance, such as new member acquisition and retention
- Collaborate with Learning & Development and Fitness teams to address performance gaps, opportunities, and operational needs for franchisees
- Review studio compliance, network certification, and brand experience requirements
Qualifications
- Minimum 1 year of Orangetheory Fitness studio experience
- Nationally recognized personal training certification (ACE GFI, NASM PT, ACSM PT, NSCA, NCSF)
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- Associate's degree or equivalent work experience in a fitness support role (Bachelor's degree preferred in Sports Management, Health & Wellness, or related discipline)
Preferred experience
- Multi-unit leadership experience
- Strong analytical and business acumen
- Experience collaborating with corporate Learning & Development or Fitness teams
Skills & strengths
- Proven leadership experience in fitness environments
- Multi-unit leadership experience
- Strong analytical and business acumen
- Excellent verbal and written communication skills for engaging with diverse stakeholders
- Passion for fitness, coaching excellence, and delivering exceptional member experiences
- Ability to guide, mentor, and influence studio teams effectively
Benefits
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Fridays between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities and so much more
Schedule
Remote optional: Fridays. On-site days: Mondays, Tuesdays, Wednesdays and Thursdays.