Framer Web Developer

Job Summary

This position is based in our headquarters in Bethesda, Maryland and is an in-office role.

Responsibilities

• Website Development & Optimization
• Create responsive, mobile-first experiences that perform seamlessly across devices and browsers.
• Implement interactive components, animations, and user flows that improve engagement and usability.
• Ensure websites meet modern accessibility standards and performance benchmarks.
• Own technical SEO initiatives across all web properties.
• Implement structured data, schema markup, metadata, and indexing best practices.
• Optimize website architecture and content structure for search engines and AI-powered discovery platforms.
• Partner with content and marketing teams to maximize organic visibility and search performance.
• Monitor and improve site health, crawlability, page speed, and search rankings.
• Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance.
• Identify technical issues affecting site performance and proactively implement solutions.
• Utilize behavioral data and analytics to guide ongoing enhancements and development priorities.
• Stay current on emerging web technologies, SEO trends, AI search developments, and digital experience best practices.
• User Experience & Conversion Optimization
• Improve site navigation, content structure, and user journeys to increase engagement and conversions.
• Design and implement conversion-focused landing pages and campaign experiences.
• Analyze user behavior using heatmaps, session recordings, and analytics platforms to identify optimization opportunities.
• Conduct A/B testing and iterative improvements to maximize site performance.
• SEO & Answer Engine Optimization (AEO)
• Implement structured data, schema markup, metadata, and indexing best practices.
• Optimize website architecture and content structure for search engines and AI-powered discovery platforms.
• Partner with content and marketing teams to maximize organic visibility and search performance.
• Analytics & Performance Management
• Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance.
• Identify technical issues affecting site performance and proactively implement solutions.
• Utilize behavioral data and analytics to guide ongoing enhancements and development priorities.

Requirements

• 3–5 years of experience in web development, front-end development, or digital experience optimization.
• Hands-on experience building websites and landing pages using Framer.
• Strong understanding of HTML, CSS, JavaScript, and modern front-end development principles.
• Experience implementing technical SEO best practices and website performance optimization.
• Knowledge of schema markup, structured data, search indexing, and Core Web Vital.
• Experience with website analytics platforms such as Google Analytics 4 and Google Search Console.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience conducting website testing and optimization initiatives.

Qualifications

• Bachelor's degree in Computer Science, Web Development, Digital Media, Marketing Technology, or a related field.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off

Company Information

Potomac is headquartered in Bethesda, MD and is a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel.