Fractional Paid Media Specialist (US) 20h per week
Achievements
Trusted by global leaders like Canva, HubSpot, Tripadvisor, Bosch, and Deutsche Telekom, we’re building the retrieval infrastructure layer for modern AI.
Responsibilities
- AI-Powered Optimization
- Use AI tools and no-code/low-code agents to automate repetitive tasks, such as bid adjustments, budget pacing, anomaly detection, search term mining, and performance reporting
- Build lightweight workflows that reduce manual work and surface insights faster
- Leverage LLMs for creative testing, keyword research, audience research, and competitive analysis
- Continuously look for where AI creates leverage in the campaign workflow and own the implementation
- PPC Strategy & Execution
- Manage and optimize PPC campaigns end-to-end, from account structure and keyword strategy through bidding, budget allocation, and ongoing iteration
- Design and launch ad creative testing plans; optimize landing pages for performance
- Build forecasts and scenario projections to guide decisions
- Ensure accounts remain on budget while balancing efficiency and growth targets
- Google Search
- Own strategy and execution for Google Search campaigns
- Optimize campaigns around high-intent technical keywords
- Refine keyword targeting to prioritize commercial intent and developer workloads
- Improve account structure
- Optimize bidding strategies
- Continuously test ad copy and landing pages to improve account creation conversions
- Manage and optimize conversion-focused LinkedIn campaigns targeting enterprise buyers and technical decision-makers
- Test audience segmentation, creative formats, and messaging to improve pipeline quality
- Run experiments targeting technical audiences for developer acquisition and competitor displacement
- Identify subreddits, formats, and messaging that resonate with the AI/ML infrastructure community
- Across all channels, test audience segmentation, creative formats, and messaging to improve pipeline quality
- 3+ years running performance marketing campaigns
- Deep expertise with Google Ads Search campaigns
- Experience running campaigns for developer, SaaS, or infrastructure products
- Strong command of keyword strategy, conversion tracking, attribution, and performance optimization
- Strong understanding of keyword strategy, conversion tracking, attribution, performance optimization
- Experience advertising to engineers or developer audiences
- Familiarity with AI / ML infrastructure tools
- Experience working with GA4, GTM, Segment, or server-side conversion tracking
- Comfortable writing prompts and light code/scripts to automate campaign operations
- Familiarity with no-code automation tools
- Experience using LLMs to accelerate keyword research, ad copy testing, or reporting workflows
Requirements
We need an experienced operator who executes independently, iterates fast, and actively uses AI tools and agents to automate optimization and move faster than a traditional media buyer.
Qualifications
Nice to have:
Benefits
A remote-first, international team working on cutting-edge AI infrastructure. A competitive salary with additional perks. Flexible working hours and async-friendly culture. High ownership and real impact. Open-source, engineering-driven culture. Choose your own laptop equipment. For US-based candidates, we also offer a comprehensive benefits package including 401k match, health, dental, and vision insurance, plus flexible PTO policy.
Pay
Competitive salary
Schedule
Remote-first, 20 hours per week