Fractional Communications Director — Healthcare B2B

About the role

The role is a 3-month pilot engagement for a fractional communications director at Neolytix, a 14-year-old healthcare management services organization. The director will build and run the company’s earned media program, focusing on healthcare B2B trade outlets.

Responsibilities

• Earned media placements in healthcare B2B trade outlets — quotes, features, and contributed articles in publications such as Becker's, Modern Healthcare, Fierce Healthcare, MedCity News, HealthLeaders, Healthcare Dive, HIT Consultant, Medical Economics, and Physicians Practice
• Executive visibility through ghostwriting bylines and commentary for the CEO
• Proactive pitching — 4–6 tailored pitches per month tied to news hooks, regulatory changes, and proprietary data/insights supplied by Neolytix
• Reactive commentary — monitor journalist source requests and provide expert commentary quickly
• Podcast, speaking, and awards pipeline management — secure podcast appearances and speaking slots, and manage industry award submissions

Requirements

• 7+ years in communications/PR, with a meaningful portion focused on healthcare B2B (provider services, health IT, RCM, payer, or adjacent)
• Placements you personally secured in healthcare trade outlets within the last 18 months
• Working relationships with reporters and editors covering healthcare business, RCM, and health IT
• Founder/C-suite ghostwriting experience — ability to capture an executive's voice and produce publish-ready bylines
• Fractional or small-company track record — experience generating results on a lean retainer without an agency machine behind you

Qualifications

• Experience in healthcare B2B communications, not consumer health, wellness, or lifestyle PR
• Ghostwriting experience for founders or C-suites
• Ability to secure placements in healthcare trade outlets
• Knowledgeable about healthcare trends and regulations

Skills

• Strong media relations skills
• Ability to write compelling pitches and articles
• Understanding of healthcare industry dynamics
• Excellent communication and interpersonal skills

Benefits

The role offers a base retainer of $1,500–$3,000/month depending on experience, plus per-placement bonuses tiered by outlet ($250–$1,000 per earned placement).

Pay

The base retainer is $1,500–$3,000/month, with per-placement bonuses based on the outlet and quality of the placement.

Schedule

The engagement is a 3-month pilot at 15–20 hours/month, with the possibility of a longer-term relationship and expanded scope if placements and pitch quality are satisfactory.

How to apply

To apply, candidates must provide five live links to earned media placements they personally secured in healthcare B2B outlets in the last 18 months, identify their role in each, and provide two or three reporters or editors they would pitch a credentialing-platform story to, along with a one-line angle for each. They should also confirm their monthly retainer expectation for 15–20 hours/month and state they are an individual practitioner (not an agency).