FP&A Manager - Sales & Ecommerce

About the role

YETI is seeking a Manager, FP&A - Sales & Ecommerce to provide strategic financial leadership and business partnership across Ecommerce, Sales, Marketing, and Finance. Reporting to the Director of DTC FP&A, this role will lead forecasting, budgeting, performance analysis, and business reporting efforts while helping leadership understand the financial impact of key commercial and ecommerce trends. The successful candidate will bring strong analytical skills, a collaborative approach, and the ability to turn complex data into clear recommendations that drive business results.

Responsibilities

• Partner with Ecommerce, Marketing, and Finance teams to support the annual budgeting process and quarterly forecast process for the ecommerce channel.
• Analyze monthly financial and operational results, connecting ecommerce drivers, such as traffic, conversion, and inventory availability, revenue, gross margin, and profitability performance.
• Support the month-end close process through ecommerce P&L variance analysis versus prior periods, forecasts, and budgets, identifying key drivers.
• Develop and maintain accurate ecommerce revenue forecasts by leveraging historical trends, traffic and conversion assumptions, average unit retail and unit trends, promotional plans, inventory availability, marketing calendars, and market insights to support informed decision-making and alignment with financial targets.
• Model promotional scenarios to assess incremental revenue, margin rate impact, cannibalization risk, inventory implications, and overall profitability, supporting data-driven decisions on promotional strategy and investment.
• Conduct analyses to gain deeper insights into ecommerce performance, demand trends, customer behavior, channel mix, and profitability drivers, helping management scale, manage, and grow the business predictably and profitably.
• Partner with ecommerce and executive leadership to establish, monitor, and report key performance indicators, including traffic, conversion, average unit retail, revenue, promotions, returns, and marketing efficiency.
• Plan, report, and analyze ecommerce operating expenses and investments, including digital marketing spend, promotional funding, platform expenses, and other channel-specific investments.
• Prepare Monthly Business Review, Board of Directors, and other management presentations that clearly communicate ecommerce performance, key business drivers, risks, opportunities, and recommended actions.
• Lead projects and initiatives to improve ecommerce forecasting, reporting, dashboarding, and analytical processes, with a focus on increasing accuracy, efficiency, and business visibility.
• Own ad hoc analyses and presentations related to ecommerce performance, promotional effectiveness, marketing efficiency, customer demand trends, and profitability improvement opportunities.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, Business, or related field preferred.
• At least 8 years of finance experience, preferably in FP&A, Sales Finance, Ecommerce Finance, Retail Finance, or a related analytical