Founding Product Marketer

About the role

You'll be Vooma's founding product marketer, reporting directly to our CEO, and the person responsible for how the world hears about, understands, and buys what we're building.

Responsibilities

• Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
• Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
• Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
• Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
• Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
• Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
• Set the systems and rhythms that let marketing run reliably as we scale

Requirements

• Real B2B product marketing experience — you've owned positioning, launches, and sales enablement, not just demand gen or content production
• A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don't read TechCrunch. Or proof you can credibly adapt: we'll dig in on this
• Sharp writer and storyteller — you can take something technical and dense and make it crisp, plain-spoken, and compelling
• Strong product instincts — you sweat the details of what we ship and have opinions about it
• Hustle and ownership — you're known by your peers as the person who moves mountains and makes progress, no matter the circumstances
• Comfort with ambiguity — you're excited, not terrified, to be the first PMM with no playbook to inherit
• Experience in freight, logistics, supply chain, or another physical-world industry
• Experience marketing AI or agentic products
• Have built or scaled a marketing function from zero before
• Customer-facing chops — comfortable on calls with brokers, truckers, and execs

Qualifications

• Experience in freight, logistics, supply chain, or another physical-world industry
• Experience marketing AI or agentic products
• Have built or scaled a marketing function from zero before
• Customer-facing chops — comfortable on calls with brokers, truckers, and execs

Skills

• Real B2B product marketing experience
• Sharp writer and storyteller
• Strong product instincts
• Hustle and ownership
• Comfort with ambiguity
• Experience in freight, logistics, supply chain, or another physical-world industry
• Experience marketing AI or agentic products
• Have built or scaled a marketing function from zero before
• Customer-facing chops

Benefits

• Medical, dental, vision

Pay

$175K - $230K

Schedule

Full-time

Company

Vooma is a fast-growing startup based in San Francisco. We are building an autonomous execution platform for global logistics, starting with America's $800+ BN trucking industry. Our mission is to transform how 12% of the world’s GDP operates by automating complex business tasks in logistics.