Founding Product Marketer

About the role

We're looking for a savvy, skilled, creative, analytics-driven product marketer to help people discover our products. This isn't a role where you'll inherit a mature marketing machine—you'll build one. You'll launch campaigns from scratch, analyze what works, iterate, and develop a repeatable acquisition engine for technical products. Success is measured by having the right people find our products, download them, and keep them coming back. You’ll be at the frontlines of testing product positioning, early adoption strategy, and driving the discovery of our most valuable users for an AI product.

Responsibilities

• Build our paid acquisition program from the ground up.
• Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging. Measure results, and double down on what works. Kill what doesn't.
• Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
• Draw insights about which channels audiences spend time, whether that's Reddit, Hacker News, YouTube, X, developer newsletters, partnerships, or places we haven't considered yet.
• Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
• Partner with the engineering team on creative campaigns and think outside the box.

Key Metrics

• Increasing downloads.
• Improving impression-to-download conversion.
• Improving activation and downstream funnel conversion.
• Reducing cost per click and cost per acquisition.
• Building a repeatable experimentation process that gets smarter over time.

Requirements

• You've run paid acquisition before and have built campaigns yourself.
• You’ve managed meaningful paid media budgets with clear performance ownership.
• You’ve designed rigorous A/B testing programs.
• You have experience with creators, influencers, or technical communities.
• You have strong analytical skills and comfort working directly with marketing data.
• You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources.
• You are experienced in marketing technical products and working with a technical team.
• You are creative and strategic but grounded in data and great at execution.

Nice to Have

• Built paid acquisition for developer tools or AI products.
• Built growth systems at an early-stage startup.

Benefits

• Lunch provided daily (SF office).
• $250 lifestyle stipend per month.
• Generous budget for self-improvement: coaching, courses, conferences, etc.
• Actively co-create and participate in a positive, intentional team culture.
• Frequent team events, dinners, off-sites, and hangouts.

Pay

The base salary range for this role is $150,000–$220,000 per year.