Founding Product Marketer

About the role

A high-growth tech startup is seeking a Founding Product Marketer to build the marketing function from the ground up. This individual will operate as a team of one, collaborating directly with the founder and leveraging agency partners. The ideal candidate has a proven track record in end-to-end positioning, messaging, and launches, with a strong preference for those experienced in enterprise sales and deeply integrated AI-native workflows.

Responsibilities

• Own the company's positioning and messaging across all channels—website, sales materials, social, and every customer touchpoint—to establish the company as the category leader in AI for heavy industry.
• Build sales enablement materials that move deals forward: pitch decks, one-pagers, case studies, and competitive intelligence.
• Translate new product capabilities into compelling launches and communications, working closely with product and engineering teams.
• Turn customer deployments into credible proof points and case studies tailored for a technical industrial audience.
• Manage and coordinate multiple agency partners (content, events, social media) as execution arms, providing strategic direction and quality control.
• Run a consistent content rhythm across LinkedIn, website, and email, acting as the "brain" behind the company’s messaging and communication style.
• Integrate AI into every marketing workflow to maximize output and efficiency as a solo operator.

Requirements

• 4–7 years of B2B marketing experience, with a focus on product marketing in the tech sector.
• Experience in high-growth startups.
• Exceptional writing and editing skills with a high taste bar; writing samples or portfolio pieces will be requested.
• Fluency with AI tools in daily marketing workflows; candidates must provide specific examples of their use.
• Self-motivated and eager to learn and grow.
• Comfortable with ambiguity and capable of building playbooks from scratch.
• Strong judgment on quality and unwillingness to offload critical thinking to AI.
• Proven cross-functional collaboration with sales, product, and engineering teams.
• End-to-end ownership of projects, with experience shipping initiatives soup-to-nuts rather than contributing to a piece of a larger team’s work.
• At least one stint of 2+ years where you built something meaningful and saw measurable results.

Nice-to-haves

• Experience in enterprise sales environments.
• Agency and vendor management experience.
• A strong background in customer marketing, with rigorous case study and customer storytelling work.