Founding Marketing Lead
About the role
Outsmart is a mission-driven, early-stage startup reimagining higher education for the age of AI by creating an entirely new collegiate experience that expands access and opportunity. Backed by $38M from top venture firms including Khosla Ventures, Forerunner, DST Global Partners, and Lightspeed, the company is led by former Duolingo executives and a founding team that also includes Emmy Award winners. With a strong culture centered around high-impact, detail-oriented team members, Outsmart is already seeing significant traction, generating 1–5 million weekly organic views on social media.
Responsibilities
Your biggest job is simple: help us find repeatable ways to grow Outsmart. You’ll look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily.
- Own PR and find ways to earn free and scalable attention
- Develop and run creator strategies
- Build our YouTube presence
- Whatever else you discover to drive growth
We don’t expect you to be an expert in every marketing discipline. We do expect you to be curious enough to figure things out, resourceful enough to start without a playbook, and hands‑on enough to execute.
What You’ll Own: Growth: DAU will be your north star metric. Reputation: in our industry trust and credibility matter greatly, and you’ll help shape how students, parents, educators, and institutions understand and perceive Outsmart.
Requirements
- 8+ years of experience in marketing in consumer technology
- Built and scaled organic or viral growth for a fast‑growth consumer product
Skills
- Strong instincts for Gen Z
- Strong analytical instincts – caring about ideas and even more about their impact
- Ability to move comfortably between strategy and execution, including dealing with ambiguity
- Curiosity and intellectual drive
Pay
Salary range: $175K–$235K per year
Benefits
- Healthcare for you and your dependents (medical, dental, and vision)
- Parental leave for any full‑time employee (birthing, non‑birthing, and adoptive parents)
- 15 PTO days per year, a winter break, and 12+ paid company holidays per year
- Remote work days
- Lunch provided in‑office daily
- Working with super talented people who want to make a difference in the world