Founding Marketing Lead

About the role

You'll get exposure to a fast-moving, high-growth environment where your work directly drives pipeline and revenue. You'll have access to the CTO to build AI-powered marketing infrastructure, a strong existing brand foundation to build on, and a real opportunity to make inbound outpace outbound. We're a close-knit team working together to build something exceptional, and we move fast. The foundation is already here. We have brand assets, an active SEO program, a design agency relationship, and two years of SEO vendor history. What we do not have is a dedicated marketing owner to take all of it to the next level. This is not a zero-to-one role. It is a one-to-ten role. You will walk in, assess what is working, cut what is not, and build the inbound engine that consistently feeds the sales team. You will use data to make every decision, have the confidence to declare when a channel is exhausted and move on, and use AI as core infrastructure for drafting, research, production, and analysis, not as a tool you reach for occasionally. You are equal parts strategic brand architect and hands-on growth marketer. As comfortable in an analytics dashboard as you are writing a positioning doc or briefing a design agency. Focused on SQLs, not impressions. Obsessed with pipeline, not vanity metrics.

Responsibilities

• Audit and evaluate existing vendor relationships including a design agency and a two-person SEO firm, determine whether they are delivering maximum value, and make the call on what to keep, optimize, or replace
• Amplify existing SEO efforts and expand into new inbound channels that generate real pipeline for the sales team, not vanity metrics like impressions or MQLs
• Run website experiments including pricing page layout, time-on-site optimization, and conversion rate improvements
• Translate Network Right's story into clear, high-value narratives that speak directly to the pain points of IT decision makers, founders, and operations leaders at high-growth companies
• Build and enforce brand consistency across every touchpoint: AI-generated content, email signatures, onboarding materials, sales collateral, and social
• Enable the sales team to self-serve pre-approved, on-brand content using approved messaging trained on HubSpot data and recorded sales conversations
• Own marketing K