Founding Marketing

What You'll Do

• Own long-form and short-form content end-to-end, including founder-led content.
• Tell the story of how we build, how we make decisions, and why this company is different.
• Build an authentic founder presence that attracts candidates, customers, and partners.
• Build a brand that attracts high-slope talent who wants velocity, ownership, and real responsibility.
• Translate our culture and standards into content that feels honest, not performative.
• Create materials that support an enterprise, sales-led motion (case studies, proposals, product demos).
• Shape narratives and decks that resonate with C-suite healthcare leaders.
• Host intimate, high-quality events for health system executives.
• Help navigate major announcements, including fundraising.
• Shape how and when we tell our story publicly.
• Work directly with founders on company narrative, positioning, and go-to-market storytelling.
• Define the language we use across recruiting, sales, and external-facing channels.

What We're Looking For

• A strong writer who can craft a non-corporate narrative.
• Comfortable operating with ambiguity and high expectations.
• Strong opinions, loosely held.
• Organized enough to ship consistently, creative enough to avoid being boring.
• Design-literate and capable of producing clean, high-quality marketing materials.
• Comfortable working in-person and closely with founders.

Who This Is Not For

• If you need a detailed roadmap, this will feel uncomfortable.
• If you’re primarily a demand-gen, paid ads, or SEO specialist.
• If you prefer working behind briefs rather than shaping them.
• If you want clear ownership boundaries and narrow scope.
• If you default to playbooks instead of judgment.
• If you’re uncomfortable pushing back on founders.
• If you want a “brand” role without accountability to real outcomes.

Benefits

• Medical, dental, and vision insurance.
• 401k and 401k match.
• Unlimited PTO.
• Bi-annual company retreats.
• Free lunch and dinner in-office.
• Relocation bonus ($5000).
• Reimbursement for desk setup, gym subscription, and commute.