Founding Marketer
About Passionfroot
Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships. Our customers are some of the most ambitious, fastest-moving companies in the world, including Replit, Figma, Framer, LumaAI, Gamma, Airtable, and more. Passionfroot is backed by leading investors including Insight Partners, Creandum, Supernode, and founders and operators from Cursor, Anthropic, n8n, and more. We are expanding fast across New York, Europe, and Brazil.
About the role
As our Founding Marketer, you’ll be the driving force behind spreading Passionfroot’s story. This is an incredible opportunity to build and scale marketing from the ground up. You will work closely with our CEO to scale existing channels and explore new opportunities. Passionfroot is loved by creators and top marketers from companies like Figma, Elevenlabs, and Replit, and you will be instrumental in amplifying this success.
What you'll achieve
- Develop the Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
- Tell our story: Refine our brand story and create compelling content that resonates with both creators and brands - guides, case studies, social media posts, visuals, videos, lifecycle marketing emails and more.
- Drive growth: Launch, track, and optimize programs/campaigns across multiple channels, including but not limited to social media, email marketing, event marketing, lead generation, and paid media to move prospects and customers down the funnel.
- Support product marketing: Understand our users deeply, craft messaging and material that highlights Passionfroot’s unique value.
- Foster community: Build and nurture a passionate community of creators and marketers through engaging content and events.
- Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale with automations and AI.
Who we’re looking for
- Location: New York-based role as part of the founding GTM team.
- Experience: 5+ years of broad expertise across marketing, with deep knowledge in at least two areas: Content marketing and Product marketing, preferably in B2B software targeting marketers.
- Communication Skills: Exceptional writing and storytelling skills, with the ability to create content that connects with audiences.
- Data-driven: You make decisions based on insights and have a solid understanding of marketing analytics. Ideally, you are proficient in marketing tools, platforms and paid media (e.g., Google Analytics, SEO tools, LinkedIn Ads).
- Passion: You’re eager to thrive in a fast-growing market where your work will directly shape the future of work. You're also passionate about educating audiences with top-tier content and crafting compelling visual assets.
- Ownership & Ambition: You’re entrepreneurial, self-driven, and excited about shaping a marketing function from the ground up.
Success in this role
- A consistent content engine is live across blog, LinkedIn, Instagram and newsletter.
- Brand and positioning are sharp and consistent everywhere.
- First demand-gen programs are live and measurably contributing to pipeline.
- The foundation - docs, playbooks, results - is in place to hire the next marketing person.
What we offer
- Competitive salary
- Flexible hybrid setup (New York)
- Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)
- Latest Apple hardware
- A rare chance to build the marketing function from zero at a company redefining a category
Why this role matters
Nobody owns the Passionfroot story yet. This is the role that builds that function from the ground up - and shapes how the world first hears about us.
What you bring
- Exceptional writing and storytelling skills
- Deep knowledge in at least two areas: Content marketing and Product marketing
- Experience in B2B software targeting marketers
- Data-driven decision making
- Passion for education and content creation
- Entrepreneurial spirit and self-motivation