Founding Head of Marketing

About the role

Gridsight is hiring its first marketing leader. As Head of Marketing, you will own and build a product-marketing-led function that helps Gridsight win and expand strategic utility customers, establish market authority, and scale its commercial motion in the United States. You will work closely with the Co-Founder and Chief Commercial Officer to shape Gridsight’s go-to-market strategy and translate company and commercial priorities into a focused marketing plan. You will have significant ownership while partnering closely with the founders and leaders across Commercial, Product, Customer, and Engineering.

What You Will Own

• Own and build the marketing function
  • Define Gridsight’s marketing strategy and roadmap in partnership with company and commercial leadership.
  • Set marketing goals, KPIs, and measurement systems that connect activity to account engagement, pipeline, expansion, and market position.
  • Own the marketing resource plan, including when to build internally and when to use agencies, contractors, and specialist partners.
  • Build AI-enabled workflows and reusable systems that increase the quality, speed, and leverage of the marketing function.
  • Own the marketing budget and allocate resources against the highest-impact commercial and market priorities.
• Lead positioning and product marketing
  • Set and own Gridsight’s positioning, messaging architecture, value propositions, category narrative, and competitive framing.
  • Translate complex technical capabilities into clear outcomes for utility executives, engineers, planners, operators, customer teams, and procurement stakeholders.
  • Build buyer- and use-case-specific narratives across sales and marketing assets.
  • Develop the sales plays, business cases, presentations, and enablement materials required to progress complex utility opportunities.
  • Lead marketing execution for launches and important market moments, with clear audiences, commercial objectives, and credible evidence.
  • Stay close to active opportunities, identify where buyers are getting stuck, and develop targeted narratives, proof, or tools to help the commercial team progress them.
• Build an account-based motion
  • Define Gridsight’s account-based growth strategy across acquisition, expansion, and advocacy, and build the account-based motion that connects Marketing, Sales, and Customer Success around priority accounts.
  • Partner with Commercial leadership to define ICPs, priority segments, account tiers, buying groups, and the account-based plays required to win and expand them.
  • Build highly tailored programs for the most strategic utilities and repeatable account-based plays for the broader set of high-fit accounts.
  • Use relevant content, executive engagement, customer evidence, events, partners, and coordinated sales activity to engage priority buying group members.
  • Partner with Customer Success to deepen engagement, identify new stakeholders and use cases, and translate adoption and customer outcomes into expansion narratives.
  • Use account research and AI-enabled analysis to improve relevance, identify emerging priorities, and help account teams engage the right stakeholders with the right message.
  • Measure Marketing’s contribution to stakeholder engagement, executive access, opportunity progression, customer expansion, and advocacy.
• Build customer proof, industry community, and market credibility
  • Define Gridsight’s content and market-credibility strategy around the issues, buyers, and channels that matter most to the business.
  • Turn customer outcomes and deployment insights into case studies, executive narratives, sales evidence, event content, and market education.
  • Build a focused content program around the questions, market shifts, and operational challenges that matter most to utility buyers.
  • Shape Gridsight’s executive voice and differentiated points of view on the market problems the company is positioned to solve.
  • Ensure priority content is structured and distributed to perform across traditional search, AI-powered discovery, industry channels, and strategic-account engagement.
  • Build a community of utility leaders and practitioners around shared challenges, creating high-value opportunities for peer learning, knowledge sharing, and relationship building through executive roundtables, customer forums, events, and other curated programs.
  • Turn customers and other trusted industry voices into advocates by creating opportunities for them to share their experiences through events, webinars, podcasts, case studies, and relevant industry communities.
  • Use customer evidence, peer-to-peer engagement, industry relationships, and high-quality content to strengthen Gridsight’s credibility and create a network of advocates across the utility ecosystem.

What Success Looks Like

• Established clear positioning, buyer-specific narratives/messaging, and sales tools that are consistently used across the company.
• Built account-based programs that improve stakeholder engagement and support priority opportunities and customer expansion.
• Created a repeatable customer proof, reference, and advocacy engine.
• Established a marketing roadmap, operating cadence, and measurement system.
• Introduced AI-enabled workflows that improve productivity, personalization, and quality.
• Built a marketing function with clear priorities, strong operating discipline, the right mix of internal and external capabilities, and a plan for scaling the team that matches company needs.
• Established Marketing as a trusted partner to Commercial, Product, and Customer leadership and a measurable contributor to company growth.
• Strengthened Gridsight’s credibility among the utility executives, operators, engineers, partners, and market influencers who matter.

What We Are Looking For

• 10+ years of B2B marketing experience, including meaningful experience in enterprise product marketing, account-based marketing, or a closely related role.
• Experience building a marketing function, or a substantial part of one, in an early-stage or rapidly growing company.
• Deep product marketing expertise, including positioning, messaging, sales enablement, customer research, content marketing, and product launches.
• Experience supporting large, multi-stakeholder enterprise deals with long sales and procurement cycles.
• Experience building account-based programs in partnership with Sales and Customer Success across acquisition, expansion, and advocacy.
• Experience turning customer outcomes into credible proof, references, stories, and commercial assets.
• Experience building customer advocacy, community, or ecosystem programs that create meaningful peer engagement, word of mouth, and market validation.
• Strong writing, narrative-development, and executive communication skills.
• Experience setting marketing strategy, allocating resources, and balancing near-term commercial priorities with longer-term market-building investments.
• The ability to prioritize competing needs and independently take high-quality work from insight through execution.
• An AI-forward mindset and practical experience using AI to improve research, content creation, account intelligence, personalization, analysis, or marketing operations.
• The judgment to determine where AI creates meaningful leverage and where human expertise, customer context, and careful review remain essential.
• Demonstrated experience building, leading, and developing high-performing teams and managing external partners.
• Strong judgment, low ego, and the ability to work directly with founders, commercial leaders, customers, and technical teams.
• Experience in energy, utilities, grid technology, climate technology, infrastructure software, or another complex enterprise category is valuable, but not essential.