Founding Head of Marketing

What You'll Own

• Brand Strategy and Positioning
• Define and evolve Broccoli's brand as we scale.
• Own positioning, messaging, and competitive differentiation.
• Ensure every customer touchpoint reflects a consistent and compelling brand.
• Product Marketing
• Lead go-to-market strategy for new products and features.
• Develop positioning, messaging, launch plans, and sales enablement materials.
• Partner closely with Product to ensure customer insights shape our roadmap.
• Demand Generation
• Own pipeline generation across digital marketing, partnerships, events, lifecycle marketing, and paid acquisition.
• Build scalable growth strategies tied directly to revenue.
• Continuously optimize the customer journey and conversion funnel.
• Content and Storytelling
• Shape Broccoli's voice across every channel.
• Elevate founder content, customer stories, product education, and thought leadership.
• Build content contractors genuinely value, not marketing for marketing's sake.
• Leadership
• Lead, mentor, and develop an established marketing team.
• Create clear operating rhythms, accountability, and high performance standards.
• Recruit exceptional talent as the organization grows.
• Build the systems, processes, and playbooks that allow marketing to scale.
• Cross Functional Partnership
• Partner closely with Sales, Product, Customer Success, Operations, and Leadership.
• Ensure marketing priorities align with company objectives.
• Use data and customer feedback to continually improve results.

Who You Are

• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience building or significantly scaling a marketing organization.
• Deep expertise in product marketing, positioning, and go-to market strategy.
• Strong experience across demand generation, digital marketing, and content strategy.
• Exceptional storytelling and communication skills.
• A builder's mindset and a genuine passion for creating systems rather than inheriting them.
• A track record of ownership, long-term impact, and delivering measurable business results.
• A bias toward action, curiosity, and continuous improvement.
• More importantly, you care about outcomes. You measure success by customer growth, adoption, revenue, and market leadership, not simply impressions and clicks.
• Nice to Have
• Experience marketing SaaS or AI products.
• Experience serving the home services industry.
• Experience marketing to both SMB and enterprise customers.
• Startup or high growth company experience.