Founding GTM Lead

About the role

This is a founding go-to-market role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end GTM execution, working directly with the founding team to turn product capability into commercial traction and build the repeatable playbook from scratch. It is a high-ownership, high-autonomy position that will shape early customer relationships, feedback loops, and market positioning.

Responsibilities

• Own early GTM execution across community, content, partnerships, and targeted outreach.
• Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
• Recruit and organize participants for ongoing product research and user testing.
• Drive early commercial conversations, demos, pilots, and structured feedback channels.
• Collaborate with product leadership on positioning, messaging, ideal customer profile, and pricing.
• Provide clear, structured market feedback to accelerate product decision-making.
• Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
• Represent the company externally with credibility, strong EQ, and confident storytelling.

Requirements

• 4 to 8 or more years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
• Proven experience in at least one motion: B2B partnerships and sales (pilots, early deals) and/or B2C growth (community and creator funnels).
• At least 3 years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
• 1 to 2 or more years of hands-on exposure to generative AI products and workflows, with AI tools used as part of daily GTM work.
• Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
• Experience closing mid-market deals while simultaneously building the GTM playbook.
• Strong product-led growth expertise, ideally from a collaborative or creative tools motion.
• Individual-contributor orientation suited to a founding role, with the ability to scale a revenue