Founding Growth Lead ($140k-$200k + Equity) at Grw AI

Job Description

• Own the end-to-end top-of-funnel strategy, experimenting across content, signal-driven outbound, AEO, and paid channels to find scalable GTM fit.
• Partner with the AE and CX leads to optimize the sales-assisted PLG funnel, moving users from free trials to paid conversions through trigger-based plays.
• Build the measurement infrastructure, including attribution and SQL-based tracking, to ensure every experiment is data-backed and provides clear signals for scaling.

Why this role is remarkable

• You will be the first growth hire at a company with proven PMF, record engagement, and backing from elite investors like NextView and Switch Ventures.
• The role offers significant founding-employee equity (up to 1.0%) and the chance to define the growth playbook for a category-defining AI sales product.
• You will work directly with founders who bring elite technical pedigree from Cambridge and over a decade of GTM leadership experience in the SF ecosystem.

What You Will Do

• Own the end-to-end top-of-funnel strategy, experimenting across content, signal-driven outbound, AEO, and paid channels to find scalable GTM fit.
• Partner with the AE and CX leads to optimize the sales-assisted PLG funnel, moving users from free trials to paid conversions through trigger-based plays.
• Build the measurement infrastructure, including attribution and SQL-based tracking, to ensure every experiment is data-backed and provides clear signals for scaling.

Qualifications

• Proven experience as an early growth hire in a B2B SaaS environment, with a track record of driving rapid experimentation across multiple acquisition channels.
• Deeply technical and AI-fluent, comfortable writing SQL, using APIs for automation, and leveraging tools like Claude, Cursor, and Clay to multiply output.
• Demonstrates high agency and a "founder mindset," capable of shipping without a playbook and pivoting quickly when data suggests an experiment has failed.

Skills

• Strong analytical skills to interpret data and drive strategic decisions.
• Experience with CRM systems and marketing automation tools.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.

Benefits

• Significant founding-employee equity (up to 1.0%)
• Opportunity to define the growth playbook for a category-defining AI sales product
• Work directly with founders who bring elite technical pedigree from Cambridge and over a decade of GTM leadership experience in the SF ecosystem

Pay

$140k-$200k + Equity

Schedule

Full-time