Founding Account Executive

Responsibilities

• Own the SMB sales cycle from outbound prospecting through close
• Source and qualify new opportunities through cold calling, email outreach, LinkedIn, referrals, and creative outbound strategies
• Run discovery calls and product demos tailored to each customer's workflows and pain points
• Build and manage your own pipeline while maintaining strong CRM hygiene
• Work directly with founders to refine messaging, positioning, and outbound strategy
• Gather customer feedback and help shape both product direction and go-to-market strategy
• Experiment with outbound tactics, messaging, and sales processes to improve conversion rates
• Develop a deep understanding of Diagonal's platform and communicate its value clearly to business owners and operators

Requirements

• 2+ years of experience in SMB sales, outbound sales, or account executive roles at a SaaS company
• Comfortable prospecting and cold calling consistently
• Strong discovery and demo skills — able to guide conversations naturally and uncover customer pain points
• Highly self-directed and organized in a remote environment
• Excellent written and verbal communication skills
• Competitive, driven, and excited by early-stage environments
• Able to move quickly, adapt fast, and wear multiple hats
• Experience selling vertical SaaS, workflow software, or operational tools is a plus
• Startup experience is a plus, especially at an early-stage company