Forward Deployed Marketer

About the role

About Minerva Minerva builds AI for marketing leaders. Our platform lets marketers focus on telling the story of their brand while AI agents handle the operationally intensive work: data management, segment creation, analytics, measurement and reporting. Everything is built on Minerva’s proprietary consumer graph: an identity and attribute layer covering 270M+ U.S. consumers across 2,000+ through-time attributes. On top of it sit two agentic systems built in partnership with OpenAI: an Agentic Data Engineer that unifies and standardizes a brand’s first-party data in hours, and an Agentic Data Scientist that trains robust targeting models at scale. Together, our data and platform improve the quality of a brand’s first-party data, lift campaign performance and give marketing teams their time back. We work with leading consumer brands across categories, including the NBA, Capital One, Hard Rock Stadium Group / Miami Dolphins, Wander and Trust & Will. We’ve raised $20M from The General Partnership, 8VC, Lingotto, NBA Investments, Topology Ventures, Future Positive, Background Capital and many others. Our team brings together operators and investors from Citadel, Dentsu, Bridgewater, Meta Superintelligence and Lazard, alongside researchers from Berkeley, MIT, Stanford and Cambridge.

An agent that can do almost anything has the same problem as a blank page. Someone has to decide what it does first. Minerva’s agents can unify a brand’s data, build the audience, train data science models and read the measurement. For a VP of Marketing with a quarter to hit, that range is the hard part. Which use case proves value inside a pilot? Which one comes second? You make that call. You scope every pilot, pick the campaign that will move a real number, and show the customer everything else Minerva can do, so the next request comes from them. This is a senior individual contributor seat with no direct reports. You’ll work directly with the founders, alongside our account executives and forward deployed engineers.

Responsibilities

• Scope every pilot.
• Sit in pre‑sale with the AE and pick the use case that will move a brand‑side number inside the trial window.
• Make the call when a number isn’t moving.
• Every brand’s first‑party data is shaped by its own history. You tell a data problem from a definition problem, send the first to our FDEs and fix the second yourself.
• Build the first use case with their marketing team. That means a live audience, activated and measured. You’re done when they run the second one without you.
• Show them the whole map. Prove one thing first, then make sure the customer knows everything else Minerva can do for them.
• Design what doesn’t exist yet. When a customer wants something we have no play for, you design it and the account team sells it.
• Generalize the motion. For each vertical, work out which use case goes first, which audience definitions survive a real campaign, and what the VP needs to see in week two.
• Feed product the specific thing. What you reached for in the middle of real work shapes what we build next.

Requirements

• You’ve owned a brand’s marketing outcome. A campaign or