Forward Deployed Engineer

About the role

NewForm is building the creative intelligence layer for paid advertising. We pair an in-house creative pod with Framework, our proprietary statistical testing engine that instruments every ad it ships, to build a creative ontology for each brand: a living map of what works, why it works, and how to make more of it. The service we sell is the creative your paid spend needs. The asset we build is yours to keep. We work with brands like Kalshi, Babbel, Acorns, and Western Union. We oversee north of $100M in annual ad spend, ship 3,000+ ads a month, and Framework has run 6,000+ structured creative tests to date. We're at $7M ARR, doubling YoY for two years running.

What you'll do

• Embed with one or two pods at a time. Sit in their reviews, briefs, and post-mortems. Understand the work end to end before you write code.
• Build into Framework when the problem is structural. Build bespoke when the problem is one client's. Make the call on which is which.
• Own the end-to-end technical lifecycle for client deployments: onboarding, ad account integrations (Meta, TikTok, Google), data reconciliation, custom dashboards, and the tooling that closes the gap between platform APIs and how strategists actually want to work.
• Translate field signal into product. Every workaround a strategist invents is a feature waiting to be written. Surface those patterns to the core engineering team and to leadership directly.
• Run your own roadmap. We'll set direction; you set sequence. You should be able to defend why the thing you shipped this week mattered more than the thing you didn't.

Who you are

• 3+ years building software, with real time in client-facing, deployment, or solutions engineering work. You've shipped things that lived inside someone else's company.
• Fluent in TypeScript and Next.js, comfortable in modern React, and have built non-trivial backends.
• You've worked with LLM APIs (OpenAI, Anthropic, Gemini) at the application layer.
• You can hold a real conversation with a non-technical operator without losing precision. You can sit in a media review and understand what's actually broken. You can also write the PR that fixes it.
• You're scrappy in the way that ships, not the way that accumulates tech debt. The thing you build for a client today should still be running cleanly six months from now.
• You're comfortable with ambiguity. Client environments differ. Specs are incomplete. You move forward anyway. You have an entrepreneurial streak. Side projects, prior founding experience, leadership somewhere. You've done things outside a job description.

What this role isn't

• A solutions engineer taking tickets from sales.
• A generic full-stack role.
• A consulting gig.

Compensation

• Base: $120,000 – $225,000, depending on level
• Equity: 0.25% – 1.0%, four-year vest with a one-year cliff
• Total comp at midpoint: roughly $250,000/year (cash plus annualized equity), with meaningful upside as the company scales