Forward Deployed Engagement Manager (GenStudio Highly Preferred)

Key Responsibilities

• Lead Forward-Deployed Customer Engagements
  • Own end-to-end engagement delivery for strategic GenStudio for Performance Marketing customers (pilot, rollout, and early scale).
  • Define scope, timelines, and success criteria (KPIs, adoption metrics, business outcomes) for each engagement.
  • Manage cross-functional workstreams across:
  • Marketing & creative stakeholders
  • IT/MarTech teams
  • Adobe product, engineering, Customer Success, and Ultimate Success resources.
  • Orchestrate Onboarding and AI-Driven Adoption
    • Drive GenStudio onboarding: environment access, roles, permissions, and initial configuration.
    • Coordinate GenStudio Activation activities, including:
    • Marketing Foundation Setup (Brand / Products / Personas)
    • Template conversion (ad/email designs to GenStudio-compatible templates)
    • Initial campaign experience creation & activation
    • Build and execute adoption programs: training plans, office hours, and embedded coaching for performance marketers and creatives.
    • Translate Customer Use Cases into GenStudio Solutions
      • Work with customer marketing and data teams to identify high-value performance marketing use cases (e.g., evergreen campaign refresh, localization, variant testing, lower-priority brand support).
      • Map those use cases to GenStudio capabilities:
      • Brands, products, personas and guidelines
      • Templates and content hub
      • Experiences and variants
      • Insights and activation
      • Design execution playbooks and workflows that fit into existing campaign processes and tech stack (AEM, Journey Optimizer, Campaign, ad platforms, etc.).
      • Act as the Field Voice into Product & Engineering
        • Capture structured feedback on:
        • Feature gaps and roadmap dependencies
        • Usability findings, workflow friction, and data/activation challenges
        • AI performance from a marketer’s perspective (quality, controllability, guardrails)
        • Partner with Product Management and Engineering to:
        • Prioritize issues and enhancements
        • Support early access/beta features with your customers
        • Validate new capabilities and share back learnings at scale (e.g., via KTs, runbooks, or internal enablement sessions).
        • Own Program Health, Governance, and Value Realization
          • Run regular steering and working sessions with customer stakeholders.
          • Maintain and communicate Value Realization Hypothesis for each engagement.
          • Track and report on:
          • Adoptions: active users, campaigns, generated variants, templates used
          • Performance: campaign lift, speed-to-launch improvements, operational efficiencies
          • Risk & mitigation: dependencies, open issues, alignment with customer programs (e.g., seasonal campaigns, product launches).

    Required Skills & Experience

    • Engagement / Program Leadership
      • 5–8+ years in engagement management, consulting, or program management for enterprise SaaS, digital marketing, or martech.
      • Demonstrated success running multi-workstream customer programs with executive visibility.
    • Marketing & AI Domain Knowledge
      • Strong understanding of performance marketing (paid social, display, email) and metrics (CTR, CPC, CPA, ROAS, conversions).
      • Experience with generative AI or marketing AI tools (creative generation, variation testing, or personalization).
    • Customer-Facing Consulting Skills
      • Excellent communication and facilitation skills; comfortable with C-level updates and practitioner-level working sessions.
      • Ability to translate between marketing language and product/engineering language.
    • Technical & Product Aptitude
      • Experience using Adobe Express for creating digital experiences.
      • Familiarity with modern digital marketing stacks (ad platforms like Meta, LinkedIn; CDPs; campaign tools; AEM or other DAMs).
      • Familiarity with Adobe Creative Cloud tools including Photoshop, InDesign.
      • Comfortable working with product and engineering teams on topics such as data flows, template requirements, and integrations (no deep coding required, but strong technical literacy is expected).
    • Change Management & Adoption
      • Experience designing and leading adoption programs (training, enablement, governance).
      • Proven record of driving behavior change and tool adoption in marketing or sales organizations.

    Preferred Qualifications/Education

    • Experience with Adobe Experience Cloud (AEM, Journey Optimizer, Campaign, Analytics) or similar enterprise platforms.
    • Prior experience in a forward-deployed or customer-zero role (e.g., working closely with engineering on early-stage products).
    • Background in consulting, digital agency, or marketing operations.
    • Exposure to Success Accelerators, Ultimate Success, or equivalent advisory offerings.