Forums - Section Marketing Specialist

About the role

Develop strategic direction and marketing plan for all entity offerings. This includes creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity’s public perception, identifying suitable target audiences, and establishing effective marketing efforts.

Responsibilities

• Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals, and non-dues revenue generation initiatives.
• Integrate all entity marketing and communication efforts.
• Market products, events, and other services, such as sponsorships. Responsible for major revenue streams.
• Serve as member liaison, which may include staffing member committees.
• Perform research and data analysis to aid in strategic decision making.
• Mentor and coach marketing staff of entity.
• Other duties as assigned.

Requirements

• Bachelor’s degree from four-year college or university (or equivalent experience).
• Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
• Proven experience in marketing plan development, administration, and evaluation.

Skills

• Written/Oral Communications Skills – Advanced
• External Resource/Vendor Management – Advanced
• Financial Management and Budget – Advanced
• Project/Campaign Management – Advanced
• Office software: Microsoft Office Suite, relational database software, campaign management tools.

Preferred Qualifications

• Master’s Degree.

Physical Requirements

Typical office work environment.

Travel

Light to moderate travel required.