Foodservice Sales Manager

About the Company

Eastern Fisheries is a vertically integrated seafood company built on a partnership between two established family groups: the Enoksen family, founders of Nordic Fisheries (Massachusetts-based), and the O’Hara family, owners of O’Hara Corporation (Maine-based). The Company operates across harvesting, processing, and global distribution, supported by a workforce of approximately 200+ employees in the United States and 450 internationally. Eastern Fisheries has earned globally recognized certifications ensuring its factories operate using the strictest safety and quality standards, implemented consistently across all facilities. The company is known for market intelligence, adaptability, and long-standing customer relationships, transitioning from a founder-led model to an independently managed organization.

About the Role

The Foodservice Sales Manager is responsible for driving sales growth, customer retention, and market expansion within the foodservice seafood sector. This role leads and develops a high-performing sales team while managing key customer relationships across distributors, restaurant groups, institutional accounts, and other foodservice channels. The ideal candidate will possess strong seafood industry knowledge, a deep understanding of the foodservice market, and the ability to align customer needs with operational capabilities in a fast-paced, perishable product environment.

Responsibilities

• Leadership & Team Development
  • Promote a positive, collaborative company and team culture.
  • Recruit, lead, mentor, and inspire a high-performing foodservice sales team.
  • Hold team members accountable for sales volume, margin growth, customer retention, and business development goals.
  • Drive the adoption of best practices in sales strategy, customer relationship management, market development, tools, and techniques.
  • Conduct regular performance reviews, coaching sessions, and ongoing sales training.
• Foodservice Sales & Business Development
  • Create new business opportunities with distributors, restaurant chains, independent operators, healthcare, hospitality, and institutional accounts by identifying areas for improvement; develop and execute sales plans and strategies.
  • Establish, maintain, and grow strong relationships with customers, ensuring loyalty.
  • Analyze market trends, competitor activity, and customer feedback to identify opportunities and risks.
  • Collaborate with other sales managers and leadership to share market intelligence and growth opportunities.
  • Travel as needed for trade shows, industry events, and customer visits to strengthen relationships and increase market knowledge.
• Customer & Account Management
  • Serve as the liaison between customers, sales, operations, and executive management.
  • Review customer activity, anticipate consumer needs, and improve customer satisfaction.
  • Verify net pricing and programs; approve sales orders within authorization level.
  • Approve customer specifications.
  • Review bids/quotes/contracts for the foodservice segment, approve within established authorization level, and make recommendations to management when outside of authorization levels.
• Forecasting & Operational Coordination
  • Validate customer forecasts and monitor sales performance against projections.
  • Coordinate forecast changes with planning, procurement, production, and logistics teams to ensure product availability and service continuity.
  • Allocate product within the foodservice team based on segment allocations.
  • Recognize constraints, provide solutions, and align with customers on updated timelines.
  • Proactively identify potential issues and bring recommended solutions to management.
• Cross-Functional Collaboration
  • Partner cross-departmentally to support customer success and operational efficiency.
  • Collaborate with customers, marketing, and graphic design on new or updated artwork, packaging, and promotional materials.
  • Support new product development initiatives.

Qualifications

• Proven track record of achieving sales growth and managing key foodservice accounts.
• Minimum 5–7 years of foodservice sales experience, preferably within the seafood or perishable food industry.
• Minimum of 3–4 years of supervisory experience.
• Bachelor’s degree in Business, Sales, Marketing, or related field preferred.
• Strong understanding of seafood products, supply chain logistics, and foodservice distribution channels.
• Excellent leadership, communication, negotiation, and relationship-building skills.
• Strong analytical, organizational, and problem-solving abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Proficiency in CRM systems, forecasting, and Microsoft Office applications.
• Ability and willingness to travel as needed.

Benefits

• Medical, dental, vision, and life insurance.
• 401(k) plan with company match.
• Paid vacation and paid holidays.

Most benefits become available within 30–90 days of employment eligibility requirements.

Pay

$200,000 to $250,000 a year.

Work Location

This position may be based either at our headquarters or remotely, depending on the candidate's location. Candidates within commuting distance of our headquarters are expected to work on-site, while those located outside the area may be considered for remote work.

Work Environment

This position operates in a fast-paced seafood sales and operations environment requiring flexibility, strong communication skills, and collaboration across multiple departments and customer channels. The role involves regular travel to customer locations, trade shows, and industry events.