Florida Area Manager

Role Overview

The Florida Market Manager oversees a portfolio of four SEE Eyewear retail locations throughout the Florida market. This is a hands-on, field-based leadership role responsible for driving sales performance, developing Store Managers, building high-performing teams, and ensuring every location consistently delivers the SEE brand experience. Due to the geographic footprint of the Florida market, this role requires significant travel between store locations and the ability to effectively manage a dispersed team. The ideal candidate is comfortable spending considerable time on the road, conducting regular store visits, coaching teams in person, and maintaining a strong presence across the market. The ideal candidate must reside within the Florida market and be able to travel regularly between locations. This is not a corporate or remote role—it requires active involvement in store operations, team development, and business performance. Weekend availability is required, as supporting retail teams during peak business periods is an essential part of this role.

Sales & Business Growth

• Drive sales performance and profitability across all four Florida locations.
• Develop and execute short- and long-term business strategies aligned with company goals.
• Utilize KPIs, retail metrics, and financial reporting to identify opportunities and improve results.
• Partner with Store Managers to drive customer acquisition, retention, and sales growth.
• Ensure stores consistently achieve sales, conversion, productivity, and profitability goals.

Team Leadership & Development

• Recruit, hire, and retain top talent throughout the Florida market.
• Lead, mentor, and coach Store Managers to elevate performance, build bench strength, and support succession planning.
• Foster a culture of accountability, development, and operational excellence.
• Create a positive, collaborative, and high-energy environment that reflects the SEE culture.
• Conduct regular performance discussions and develop action plans to drive continuous improvement.

Operational Excellence

• Ensure all locations maintain SEE's standards for customer experience, visual presentation, cleanliness, and organization.
• Monitor compliance with company policies, operational procedures, and regulatory requirements.
• Oversee scheduling, payroll management, labor utilization, and budget adherence.
• Ensure stores execute company initiatives, promotions, and merchandising standards effectively.
• Identify and implement process improvements to enhance store efficiency and performance.

Communication & Collaboration

• Conduct regular store visits and one-on-one coaching sessions with Store Managers.
• Serve as the primary liaison between the stores and Home Office leadership.
• Communicate company initiatives, expectations, and feedback clearly and effectively.
• Possess cross-functional partnerships with Human Resources, Operations, Marketing, Finance, and Doctor Relations teams.
• Address challenges proactively and provide timely solutions and support.