Fitness Manager

About the role

The Fitness Manager is the business leader of the Personal Training (PT) department. This individual creates and supports team culture to drive operational excellence and deliver a superior member experience. Fitness Managers are goal oriented, results driven, eager to interact with members, and excited to develop and manage a team of high performing talent. The Fitness Manager role is to lead the program by promoting and selling fitness products and services, also to coach, train, and develop Personal Trainers to meet and exceed department/company objectives.

Responsibilities

• Business Leader:
  • Business management of the trainers including monthly evaluations, monthly projections, PT calendar management, lead and client communication, and oversight of trainers delivering complimentary services.
  • Conduct timely and relevant business management meetings to support trainer development.
  • Accountability of team's business deliverables by setting targets, following up, providing feedback and support for progress.
  • Collaborate with District Fitness Manager (DFM)/General Manager (GM)/Assistant General Manager (AGM) for PT Sales driving and complementary clinics.
  • Assist with day-to-day operations to help support business objectives and member/guest needs.
• Operational Management:
  • Lead the operational and sales components of the New Hire Onboarding process.
  • PT business and sales coaching.
  • Utilize scheduling tool to capture trainer availability, book sessions, and manage the team's ability to deliver fitness services to meet member needs.
  • Generate PT Sales leads, schedule lead generation activities, and support trainer development to build a successful business.
  • Set goals in support of club special events and execute the proper follow up post event.
  • Produce and host monthly PT department meetings.
  • Implement and execute all operational SOPs including administrative duties associated with client outreach and staff accountabilities.
  • Support trainers through financial planning as it relates to the compensation plan.
• KPI Management:
  • Achieve monthly and annual department financial goals by strategically planning weekly activities in alignment with department objectives and initiatives including Net Gain Goals, Cancellation Targets, Active Client Penetration, New Sales, and (My Club Intro "MCI") appointment booking and conversion.
  • Proactively address business trends in fitness assessment conversions, client attrition and client training frequency.
  • Performance management of all trainers.
  • Consistently audit, analyze, and manage payroll metrics, fitness revenue, and expenses and proactively modify accordingly to ensure compliance and profitability.
• Client Relationship Management:
  • Communication with potential leads and all clients.
  • Client coverage and sharing across all fitness offerings.
  • Management of all client pipelines, inclusive of new members.
  • Clearly outline the pipeline responsibilities in partnership with the GM or AGM (where applicable), and with the oversight of PT senior leadership.
  • Scheduling and execution of new member assessments (My Club Intro "MCI"), inclusive of In Body Assessments where offered.
  • Responsible for hosting demo clinics during scheduled shifts to promote engagement, build relationships, drive member referrals, and increase SGT/PT/Team Training revenue.
• Leader of Team Culture:
  • Collaborate with all departments of the club to achieve interdepartmental synergy.
  • Manage optimal staffing targets to meet the needs of the business, which includes the interview and hiring process.
  • Performance manage and mentor trainers to build connections and maintain a high-quality team to uphold the brand standards and expectations of their role.
  • Establish and maintain friendliness and service standards for trainers in their interactions with members and club staff.
  • Identify, collaborate, and align on key talent to advance trainer careers.

Requirements

• 1-2 years prior sales experience; fitness sales preferred.
• 1-3 years of supervisory experience; 3+ preferred.
• 2-3 years of personal training experience; corporate gym setting preferred.
• Demonstrate the ability to drive financial performance.
• Exhibits sales skills with a specific focus on attracting new clients and retention.
• Strong business acumen.
• Ability to create a positive team culture with adherence to brand standards.
• Possess collaborative social skills and strong desire to interact with members, clients, and staff.
• Ability to manage high volume of inbound communication and react in a timely manner.
• Ability to create team accountability through structured timelines, action plans, and required documentation.
• Strong technical skills.
• Ability to hire, train and direct staff who match the brand.
• Strong active listening skills.
• Excellent written and oral communication skills.
• Enthusiastic and passionate about the fitness industry.
• Child & Adult AED/CPR certified.
• Certified Personal Trainer certification (CPT).
• Physical demands include ability to lift up to 45 pounds with or without reasonable accommodations, walk through all areas of clubs, climbing stairs (where applicable), repetitive squatting, bending and lifting, restacking of weights, moving of equipment as necessary, standing for long periods of time, and ability to demonstrate other exercise movements as part of a personal fitness workout.

Schedule

• Fitness Managers are required to work the last day of each month.
• Vacation time is not authorized in the month of January.
• Management schedules are subject to standard prescribed scheduling guidelines which may consist of opening, closing, weekday, and weekend shifts to ensure proper management for the club and our members and guests.
• The Fitness Manager can service a maximum of five (5) personal training sessions per week outside of their prescribed management schedule (additional compensation).