Fitness Club General Manager

About the role

As a General Manager at VASA Fitness, you will direct operations and sales at your club, building a team of results-driven, culture-based leads. You’ll wake up every day with the opportunity to drive your club toward financial and operational success while embodying and promoting VASA’s uplifting, inclusive culture.

Responsibilities

• Manage the pace, financial performance, and consistency of the club, driving operational goals and objectives for lead roles.
• Achieve club financial results, including member growth, revenue, club operating profit, fitness revenue, labor, employee turnover, and member retention.
• Hire, develop, and performance-manage the club team, with a focus on lead positions (MEL, PTL, GFSTL, & CCTL).
• Uphold and lead by example to deliver the “House of VASA” approach, purpose, and foundation.
• Maintain a clean, friendly, and well-maintained club while ensuring all team members foster the “UPLIFT” culture.

Essential Duties

Managing (50%)

• Provide consistent accountability for direct reports through training, coaching, planning sessions, and performance reviews.
• Recognize good performance and take corrective action when necessary.
• Hold leads accountable for driving and delivering results.
• Control club labor weekly to meet budget expectations.
• Recruit, interview, and hire leads; participate in final interviews for all club positions.
• Engage in district progression planning and talent reviews with peer general managers.
• Develop direct reports through face-time, coaching, and clear communication of priorities.
• Provide direction to leads to deliver on performance goals and corporate initiatives.
• Monitor club facilities to ensure adherence to company programs and initiatives.
• Offer feedback and direction to leads and team members.
• Communicate and execute sales and pricing promotions with leads.
• Resolve escalated member concerns outside the authority of leads.
• Enforce company policies and procedures, including loss prevention, employment, and HR policies.
• Monitor and control retail inventory to drive REVIVE profitability.

Planning and Organizing (15%)

• Provide direction to leads to develop thorough business plans with recurring performance checkpoints.
• Establish priorities and goals for member acquisition and retention.
• Identify, plan, and execute club improvements.
• Facilitate club meetings to align with company goals and objectives.
• Utilize the GM checklist to drive daily deliverables.

Leadership, Coaching, and Leading Change (35%)

• Communicate, lead by example, and motivate your team to embrace the brand, values, and strategy (House of VASA).
• Be consistently visible in the club, setting the example for member satisfaction and team engagement.
• Create an inspiring environment for leads to bring the House of VASA to life.
• Ensure VASA values are embedded in club management and personnel.
• Collaborate with district support teams and corporate departments (HR, Safety, Loss Prevention, Payroll, Accounting, Operations, IT) to support initiatives.
• Use VASA’s coaching cycle to set expectations, provide feedback, and drive team development and club results.
• Foster a culture of accountability and serve as a subject matter expert for onboarding, training, and development.

Requirements

• Bachelor’s Degree preferred; High School Diploma or GED required.
• 2-4 years of progressive management experience supervising 1-10 employees.
• 2-4 years of broad retail, hospitality, or service industry experience.
• Comparable management experience preferred.
• Prior experience in one or more club departments.
• Operations management and sales experience.

Skills

• Financial planning and knowledge of P&L statements.
• Ability to work at a fast pace while prioritizing and multitasking effectively.
• Proficiency in sales, marketing, and operations plans.
• Strong leadership and team development skills.
• Knowledge of the fitness industry preferred.

Physical Requirements

• Ability to work in a club office environment and move throughout club floors and rooms.
• Create, review, and revise club paperwork to communicate with employees, members, and the public.
• Travel up to 10% of the time by car and airplane.
• Communicate telephonically with internal and external members.
• Operate company computer systems, including preparing documents, entering data, and reading reports.
• Ability to lift up to 45 lbs.
• Work is typically performed in a club with varying hours based on business needs, including extended workdays, weekends, and holidays.
• Exposure to moving mechanical parts and occasionally loud noise levels.

Physical and Mental Activities

• Talking: Frequently convey detailed or important instructions accurately, loudly, or quickly.
• Physical Strength: Non-sedentary work; standing and walking most of the time. Must lift, push, pull, and move a minimum of 45 pounds.
• Reasoning Ability: Deal with variables under limited standardization; interpret instructions and relay them to clients.
• Attendance is essential; must work regularly scheduled shifts during business hours to assist members and sell services in-person.

Benefits

• Competitive, all-encompassing benefits package, including healthcare for employees working 20+ hours per week.
• Two complimentary gym memberships—one for yourself and one to give away.
• 401(k) options for all employees.

• 30+ hours per week employees: Paid Time Off (hourly), Health, Dental, Vision Benefits, and Paid Parental Leave.
• 40 hours per week employees: Flexible Vacation Plan (salary) and Paid Holidays.

VASA Fitness is a ‘Great Place to Work’ certified company.