Fitness Club General Manager

About the role

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive—embodied by members and team members alike—VASA is a place where lives are changed because of authentic connections made within our supportive community. Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.

Responsibilities

• Managing (50%)
  • Provide consistent accountability for direct reports through training, coaching, conducting planning sessions and performance reviews.
  • Recognize good performance and take corrective action when necessary.
  • Hold Leads accountable for driving and delivering results.
  • Control club labor on a weekly basis to meet budget expectations.
  • Recruit, interview and hire Leads, and participate in final interviews for all club positions.
  • Participate in district progression planning and talent review process with peer general managers.
  • Develop direct reports by communicating priorities and encouraging the team to achieve results through significant face-time and coaching.
  • Provide direction to Leads to deliver on performance goals and implementation of corporate and district initiatives.
  • Monitor club facilities to ensure execution of our purpose and adherence to company programs and initiatives.
  • Offer feedback and direction to Leads and team members.
  • Communicate and execute sales and pricing promotions with Leads.
  • Resolve escalated member concerns that are outside the authority of Leads to solve.
  • Provide resources and direction to ensure that company policies and procedures, including loss prevention, employment and HR policies are enforced.
  • Monitor and control retail inventory within the club to drive REVIVE profitability.
• Planning and Organizing (15%)
  • Provide direction to the Leads to proactively develop thorough business plans.
  • Ensure that the plans are executed with recurring performance checkpoints.
  • Establish priorities and goals for member acquisition and retention.
  • Identify, plan, and execute club improvements.
  • Facilitate club meetings to ensure alignment with company goals and objectives.
  • Utilize GM checklist to drive daily deliverables.
• Leadership, Coaching and Leading Change (35%)
  • Communicate, lead by example, and motivate your team to understand and develop passion toward the brand, values, and strategy (House of VASA).
  • Be consistently visible within the club and set the example for providing member satisfaction and team member engagement.
  • Create an inspiring environment for Leads to bring the House of VASA to life.
  • Ensure that VASA values are embedded in the management and personnel within the club.
  • Work collaboratively and build relationships with district support team members and corporate departments (HR, Safety, Loss Prevention, Payroll, Accounting, Operations, IT, etc.) to support company directives and initiatives.
  • Use VASA’s coaching cycle and framework to set expectations, provide feedback, and follow up to drive team development and club results.
  • Provide feedback and create a culture of accountability.
  • Serve as a subject matter expert to support onboarding, training, and ongoing development of team members.

Deliverables

• Responsible for managing the pace, financial performance, and consistency in the club.
• Drive operational goals, objectives, and priorities for Lead roles and responsible for attainment of Club financial results (e.g., member growth, revenue, club operating profit, fitness revenue, labor, employee turnover and member retention).
• Responsible for the hiring and development of the club team with particular emphasis on lead positions (MEL, PTL, GFSTL & CCTL).
• Responsible for the performance management of team members to maintain consistent company standards and financial results.
• Responsible for communicating, upholding, and leading by example to deliver the “House of VASA” approach, purpose, and foundation.
• Manage a clean, friendly, and well-maintained club.
• Ensure that all team members create and maintain our “UPLIFT” culture in the club.

Requirements

• Minimum certifications/educational level:
  • Bachelor’s Degree preferred
  • High School Diploma or GED required
• Experience:
  • 2–4 years of progressive management experience supervising 1–10 employees
  • 2–4 years of broad retail/hospitality/service industry experience
  • Comparable management experience preferred
  • Prior experience in one or more club departments
  • Operations management and sales experience
• Knowledge, Skills, and Abilities:
  • Financial planning and knowledge of P&L statements
  • Ability to work at a fast pace while prioritizing and multi-tasking effectively
  • Proficiency in sales, marketing and operations plans
  • Leading and developing team
  • Knowledge of fitness industry preferred

Physical Requirements

• Ability to work in a club office environment and move throughout club floors and rooms.
• Create, review, and revise club paperwork to communicate with employees, members, and the public.
• Travel: Must be able to travel by car and airplane up to 10% of the time.
• Ability to communicate telephonically with internal and external members.
• Ability to access and operate company computer systems including: prepare documents, enter data into computer system, read reports from a computer data base or email system.
• Ability to lift up to 45 lbs.

Work Environment

• Work is typically performed in a club with varying hours based on business needs.
• While performing the club duties of this job, the team member is regularly exposed to moving mechanical parts.
• The noise level in the environment is occasionally loud.
• Extended workdays are a frequent occurrence.
• Ability to work a varied schedule to support the needs of the business, including frequent extended workdays, weekends and holidays may be required.

Physical and Mental Activities and Requirements

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Non-sedentary work, standing and walking most of the time. Must be able to lift, push, pull, and move a minimum of 45 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

Benefits

• Competitive, all-encompassing benefits package including healthcare for employees who work 20+ hours per week.
• Two complimentary gym memberships—one for the employee and one to give away.
• 401(k) options.
• 30+ hours per week employees: Paid Time Off (hourly), Health, Dental, Vision Benefits, and Paid Parental Leave (in addition to above).
• 40 hours per week employees: Flexible Vacation Plan (salary) and Paid Holidays (in addition to above).