Financial Analyst - Marketing

Primary Accountabilities

• Lead monthly, quarterly, and annual marketing spend budgeting and forecasting processes across marketing functions and campaigns.
• Partner with Marketing leadership to develop and maintain detailed forecasts across media, shopper, digital, social, experiential, and agency investments.
• Monitor actual spend against budget and forecast, proactively identifying risks, opportunities, and spend variances.
• Support Annual Operating Plan (AOP) development and long-range planning related to marketing investments and initiatives.
• Perform monthly variance analysis on marketing spend, including media, shopper, digital, and experiential expenses.
• Develop dashboards, reporting tools, and executive summaries to track marketing performance against financial targets.
• Analyze spending trends and provide recommendations to improve marketing efficiency and effectiveness.
• Evaluate ROI and effectiveness of marketing campaigns, media investments, and coupon distribution programs.
• Build financial models to support investment decisions, scenario planning, and post-campaign analysis.
• Track KPIs related to media efficiency, campaign effectiveness, and marketing productivity.
• Act as a strategic finance business partner to Marketing leadership across Brand, Social, Shopper Marketing, Market Development, and Media teams.
• Partner with Accounting during month-end close to ensure accurate accruals, coding, and spend recognition.
• Support agency management, vendor oversight, and procurement processes related to marketing investments.
• Identify opportunities for process improvements, reporting automation, and enhanced analytical tools to improve visibility into marketing spend and performance.
• Communicate financial insights and recommendations clearly to leadership and cross-functional stakeholders to support informed decision-making.
• Contribute to enterprise-wide financial activities, process improvement efforts, and cross functional business analysis beyond core marketing and finance responsibilities.

Requirements

• 3+ years of experience in financial analysis, FP&A, marketing finance, or commercial finance.
• Bachelor’s Degree in Finance, Accounting, Economics, Business, or related field.
• Experience with budgeting, forecasting, variance analysis, and ROI evaluation.
• Consumer Packaged Goods (CPG), beverage, retail, or consumer-focused industry experience.
• Experience analyzing media spend and marketing performance metrics.

Functional/Technical Skills

• Advanced proficiency in Microsoft Excel and financial modeling.
• Experience with ERP systems and financial planning tools (SAP, NetSuite, Dynamics 365, or equivalent).
• Dashboard and reporting experience using Power BI, Tableau, or similar tools preferred.
• Familiarity with marketing analytics platforms and campaign measurement methodologies is a plus.

GT’s Employee Experience (Benefits/Perks)

• Health Insurance: Medical, Dental, Vision and Life.
• 401K with Matching.
• Discounts on the amazing GT’s product line.