Financial Advisor

Purpose

The Financial Advisor with an investment/trust/estate planning focus is responsible for providing exemplary member service and has demonstrated ongoing proficiency in delivering solutions to members in areas such as life insurance, investments, trust services, estate planning and retirement planning, through branch, telephone, and/or digital delivery channels.

Performance Expectations and Essential Responsibilities

• Proficiently works to meet members’ financial needs by helping them to understand, obtain, and maintain financial advisory solutions as needed to meet the members’ financial goals, objectives, and needs.
• Interacts with members in an advisory capacity, more proactively helping them to identify suitable financial products to fit their overall financial plan.
• Develops on-going relationships with members through frequent communication and education, utilizing multiple delivery channels to ensure recommended solutions remain suitable to meet their changing financial needs.
• Collaborates with other team members as needed to assist with complex scenarios and ensure member needs are being met holistically.
• Provides support and guidance to newer/less experienced team members.
• Helps train member-facing employees on financial advisory services to help facilitate quality referrals.
• Utilizes SECU technology, marketing campaigns, lead platforms, referrals, and member branch visits to achieve daily activity levels that align with productivity benchmarks as communicated by management.
• Works independently and successfully achieves expected activity productivity levels as defined by management with limited need for guidance and oversight.
• Frequently communicates with management about activities and results within assigned area.
• Actively looks for ways to improve the overall process of the delivery of financial advisory services and relays suggestions to management.
• Consistently demonstrates a strong understanding and effectively be able to navigate SECU operational systems, life insurance software, NetX 360, Envestnet and new systems as introduced in the future.
• Complies with all Credit Union policies and regulatory requirements.
• Safeguards member information and ensures all member accounts are accessed for business purposes only.
• Follows all security and control procedures.
• Consistently greets and assists members in a courteous, professional, and timely manner through all service channels – in-person, phone, and digital communication.
• Demonstrated willingness to actively work with management team to strengthen proficiency in member service delivery.
• Ensures that proper identification of members is taking place and all actions are compliant with SECU’s Member Information Security Procedure (MISP).
• Willing to assist in other areas of the operation as needed.
• Professionally interacts with other departments to facilitate member requests.
• Consistently maintains acceptable performance level based on Key Performance Indicators (KPI’s) and achieves and maintains standards as directed by management.
• Regular attendance and punctuality are mandatory.
• Soft skills and call quality consistently maintained at an acceptable level.
• Financial Advisors in the FAS Contact Center will consistently demonstrate a strong understanding of CXOne platform and Will be available in member facing skill sets as determined by management.
• Exhibits a positive attitude toward members and teammates while maintaining professional appearance and demeanor.
• Completes all required quarterly training courses, continuing education & other training assigned by management.

Minimum Requirements

• Four-year degree with preferred fields being in the areas of financial planning, finance, wealth management, math or a related field.
• Additional 2 years of experience acting as a licensed Investment or Trust Representative or related position may be considered in lieu of degree requirement.
• Must have life insurance license or obtain within 2 months of hire.
• Must be fully licensed in Investments (SIE/6/63/65 OR SIE/7/66) OR hold the ATFA designation.
• Must have 2+ years of experience as an Insurance, Investment or Trust Representative or a similar position.
• Certified Financial Planner™ or similar designation a plus.
• Some experience in the credit union or financial services industry is preferred.
• Maintains all required licenses after obtaining them and satisfies all continuing education requirements.
• Demonstrated ability to work independently and as part of a team.
• Demonstrates excellent critical thinking skills, problem-solving skills, and good judgment.
• Maintains excellent written and verbal communication skills.
• Self-motivated.
• Has an aptitude for meeting people, developing member confidence, respect of members and co-workers, trust in Credit Union.
• Comfortable adapting to changes in daily work based on immediate needs.
• Strong multi-tasking and organizational skills.
• Discreet in performance of duties and holds information about member accounts in strict confidence.
• Willing to engage in ongoing training and professional development.
• Adheres to the work schedule and attendance policy established by manager.
• Travel for training may be required.
• Must possess vehicle and valid driver’s license.

Job Environment

Office setting with physical proximity to other employees. Some background noise from other employees, copy machine, and telephone. Some aspects of job will be performed at off-site premises.

Physical Demands

• Must be able to comprehend and carry out verbal and written instructions.
• Sits 50%, walk 25%, and stands 25% of the time.
• Use hands and fingers to press keys on a computer keyboard to enter or retrieve information.
• Must be able to communicate clearly in answering members questions.
• Must listen well to ascertain the services needed by each member.
• Climbing stairs may be necessary in MSS Centers that are housed on more than one floor.
• Visual acuity is required to complete necessary documentation.
• Must be able to lift 5 pounds.

Disclaimer

State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.