Financial Advisor Associate - Westfield, Massachusetts

About the role

The Financial Advisor Associate (FAA) works with TD Wealth prospects and clients to attract and retain clients by addressing their wealth management advisory needs. The FAA meets with prospects and clients to analyze financial information, including income, cash flow, assets and liabilities, and short‑ and long‑term financial goals; educates and advises on investment and insurance strategies and products; and recommends personalized/tailored strategies to meet clients’ financial and wealth creation objectives. Acting as a fiduciary, the FAA puts clients’ financial interests first, provides ongoing objective advice, long‑term retirement planning, and annual reviews. The role involves developing and maintaining client relationships, educating and coaching retail store staff to identify referral prospects, identifying enterprise opportunities, engaging key partners, and ensuring compliance with all applicable regulations and policies.

Responsibilities

• Serve as primary relationship manager and financial advisor for TD Wealth clients with wealth management advisory needs
• Develop, maintain and manage all aspects of the client’s relationship with TD Wealth
• Work with prospects to attract and develop clients and address their wealth management advisory needs
• Analyze client and prospect financial information (income, cash flow, assets, liabilities) and short‑ and long‑term financial goals to determine appropriate investment and insurance strategies and products
• Provide individualized financial advice to clients
• Build a client base by acquiring new clients on an ongoing basis
• Educate and advise prospects and clients regarding investment and insurance strategies and products
• Retain and grow client base through relationship management, ongoing communication, consultation, and periodic analysis of client information
• Recommend personalized/tailored investment and insurance strategies and products to meet clients’ financial and wealth creation objectives
• Meet quarterly and annual objectives
• Be proficient in SalesForce, Money Guide Pro and other authorized software to track client engagement and provide advice
• Ensure all new clients receive the complete onboarding experience (client discovery, financial needs analysis, completion of onboarding documents)
• Provide education, coaching, wealth referral training, and ongoing feedback to Retail and Small Business staff
• Implement a process to ensure every client receives periodic ongoing contacts and an Annual Client Review (ACR) meeting with an enhanced agenda focused on overall wealth and financial planning needs
• Deepen wallet share by anticipating client needs and suggesting appropriate wealth solutions
• Identify opportunities within the portfolio and network to refer business to Retail and Small Business/Commercial Partners
• Execute in compliance with regulations, policies and procedures (OCC, SEC, State Insurance Commissioners, NY Department of Financial Services, etc.)
• Ensure all Continuing Education requirements are attained
• Understand and adhere to TD Bank & TD Wealth Policies and Procedures
• Implement TD’s Customer Identification Program (CIP) by collecting and verifying required customer identification information and performing Customer Due Diligence and Enhanced Due Diligence as outlined in Business Unit AML procedures
• Develop understanding of client’s assets and transition higher threshold clients to appropriate HNW Wealth partners as needed
• Foster and contribute to a positive and constructive work environment supporting the overall Wealth team
• Contribute individually, as a team member, and as a mentor to new FAAs to ensure strong performance, collaboration and enthusiasm
• Represent TD Wealth to the general public