Field Trainer

Regional Tire Trainer(s) coordinate and partner with OEM regional personnel with a laser-like focus on dealer development and program growth.

Responsibilities

• Conduct in-depth dealer visits focusing on Dealer Leadership, including Dealer Principal, General Manager, Fixed Ops Director, Service Manager, Parts Manager, and Service Lane Training.
• Promote GM Tire Programs with a key interest in Service Lane Operations, Tire RO Penetration growth, and related around-the-wheel service parts (Halo Effect).
• Serve as a communication liaison for GM Tire Program updates, including promotions, products, and miscellaneous tire-related information.
• Provide field and dealer feedback to the GM Business Owner for program improvements.
• Develop and standardize best practices for selling tires in the service lane across all locations.
• Train Tire Distributors on operations, incentives, communications, reports, online tools, and elements of the GM Tire Program playbook.
• Suggest and develop new tools and applications (e.g., Stocking Guide, Scorecard) for GM Tire Central and beyond.
• Design and execute programs to accelerate growth and drive sales (e.g., Expand the Expertise, Tire Clinics).
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent work experience.
• 10+ years of tire industry experience, including retail, wholesale, management, training, marketing, and program development, or equivalent experience in a related environment.
• Considered an industry expert in tire retail, marketing, and management.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Willingness to travel within Metro Market areas and occasionally to headquarters.
• Proficiency in Microsoft Office Suite and data analysis tools.
• Passion for marketing discipline (products and consumers).
• Strong verbal and written communication skills.
• Ability to engage and influence internal stakeholders.
• Demonstrated project management expertise to manage conflicting demands.
• Business acumen with commercial experience.
• Aftermarket parts and service knowledge.
• Well-organized with a strong drive for results—able to drive business and manage time effectively.
• Good understanding of data management and analytics.
• Valid driver’s license in good standing and reliable transportation.

Skills

• Critical Thinking
• Customer Focus
• Diagnostic Skills
• Influence
• Industry/Product Knowledge
• Operational Excellence
• Portfolio Management
• Results Orientation
• Trusted Advisor
• Value Selling

Physical Requirements

• Standing for long periods of time.
• Extensive driving and traveling to customer accounts (up to 80%).
• Travel by vehicle.