Field Service Representative

About the Company

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in footwear accessories, hosiery, specialty running, outdoor, fitness, and movement categories. Headquartered in Research Triangle Park in Durham, NC, Implus has locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Balega, Harbinger, TriggerPoint, Perfect, Sport-Brella, DryGuy, SKLZ, RockTape, Sof Sole, Stabil, Spenco, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, and Forcefield. Implus products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide.

At Implus, we are committed to creating and sustaining an inclusive culture. We encourage and value different perspectives and are seeking a Field Service Representative who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.

About the Role

The Balega Field Service Representative is a motivated self-starter who will lead and execute seasonal go-to-market and service strategies in specified distribution channels within their assigned territory. This role will foster growth, excitement, and awareness within the community by conducting education, promotion, social media posts, and merchandising tasks for Balega, Implus, and its products. The role is ideal for someone who loves being on the road and enjoys connecting with people.

This is a remote (home-based) position in the MidAtlantic region, covering Delaware, Baltimore, and the DC area.

Responsibilities

• Support retailers through in-person visits, demos, working the sales floor, and partnering for local expos.
• Conduct clear and persuasive product presentations to educate and motivate retail staff and customers.
• Engage with community and retail partners to create excitement and brand awareness around Balega (and TriggerPoint/RockTape as appropriate).
• Implement merchandising or promotional activations with product and point-of-purchase (POP) materials.
• Provide support for Balega, TriggerPoint, and RockTape through education and product presentations at REI and Scheels.
• Represent Balega at local (and select national) events, races, and expos.
• Complete detailed and accurate field activity reports turned in immediately after field visits.
• Maintain organization and appearance of field assets and product samples.
• Uphold fiscal responsibility by managing travel, expenses, promotional material, and samples.
• Ensure in-field activities align with seasonal go-to-market strategies and sales goals established by the leadership team.
• Strategize with Sales Reps to create a service plan to support brand growth in the assigned territory.
• Collaborate with other members of the Field Service Team to create and implement unique education initiatives and activations.
• Act as the “eyes and ears” of the company: collect and relay feedback on Balega products, competitor brands, and industry trends.
• Contribute ideas and unique perspectives to support the continued growth and success of the Field Service Team and Balega.
• Provide social media content for review and posting by our Social Media Manager.

Frequent travel within the MidAtlantic region is required, with coverage as far south as Richmond, VA, as far north as Buffalo, NY, and as far west as Pittsburgh, PA. This role requires working on weekends, with up to 60% travel and peaks in Spring and Fall.

Requirements

• 2-3 years of experience in marketing, sales, run, or outdoor specialty.
• Familiarity with the Balega product line.
• Strong time management, planning, and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work well independently, as well as within a team.
• Experience working directly with consumers, fitting, and selling technical footwear, insoles, and socks.
• Proficiency in Microsoft applications including Outlook.
• Self-motivated with the desire to show initiative and be proactive.

Qualifications

• A bachelor's degree in a related field of study OR 2 years of experience and professional achievements, ideally in marketing/sales and/or Run/Outdoor Specialty.

Working Conditions & Physical Demands

• Frequent travel (typically 2-3 days per week and weekends).
• Ability to observe details at close range (within a few feet of the observer).
• Effective communication with co-workers, customers, and vendors.
• Ability to write, type, and use the telephone, copier, and computer systems.
• Must be able to remain in a stationary position 50-75% of the time.
• Occasional movement inside the office to access file cabinets, office machinery, and attend meetings.
• Ability to communicate information and ideas so others will understand.
• Ability to occasionally move boxes weighing up to 25 lbs. with or without accommodations.
• Exposure to standard climate-controlled office settings and outdoor events.