Field Sales Representative - Retail Sales

Main missions and purposes of the position

The Brand Expert builds the image of our smoke-free brand. They inspire Legal Age Smokers and Nicotine users and discuss the differences and benefits of using a smoke-free alternative. Brand Experts operate in dynamic locations and local city events, network with consumers, and are responsible for facilitating Legal Age Smokers and Nicotine Users to convert to a smoke-free alternative by explaining its purpose, matching its benefits to their needs. Overall, Brand Experts act as key contributors to the smoke-free future we're working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product who otherwise choose not to quit following all guidelines. This is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1, providing an exceptional consumer experience.

Complexities of the position

• Multi-level communications
• Strong brand knowledge with the ability to demonstrate product demos, answer questions, and make recommendations that meet customer’s needs
• Deliver high-touch retail experience, including authentic greetings, discovering needs, offering education and product recommendations, and closing sales
• Execute retail operations, including accurate sales transactions, order processing, inventory management, and managing consumer payment information
• Demonstrate excellent service and develop strong customer relationships in a retail, hospitality, or customer-focused environment
• Educate customers on brand values, product features, and benefits
• Stay informed on product knowledge, promotions, and visual standards
• Submitting end of shift detail reports to leadership daily

Position Profile

• The Brand Expert must know:
• Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.
• Company guidelines on the marketing of products to Legal Age Nicotine Users.
• Effective communication techniques with persuasion skills.
• Understanding of logistical operations. Operational procedures for retail activities including processing payments, stocking product, and maintaining customer payment information appropriately.

Skills

• Communication Skills — Ability to clearly and persuasively convey information to customers and stakeholders
• Critical Thinking — Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Judgment and Decision Making — Considers the relative costs and benefits of potential actions to choose the most appropriate one
• Coordination — Adjusts actions in relation to others' actions
• Time Management — Manages one's own time and the time of others
• Speaking — Talks to others to convey information effectively
• Reading Comprehension — Understands written sentences and paragraphs in work related documents
• Service Orientation — Actively looks for ways to help people
• Social Perceptiveness — Is aware of others' reactions and understanding why they react as they do
• A problem-solving attitude.
• Ability to deliver personalized service/communication for each consumer.
• Timely in handling escalations while remaining consumer focused.

Critical Behaviors

• Understands and anticipates consumers’ needs and expectations.
• Delivers a personalized experience dependent on the consumers’ needs and expectations.
• Consistently follows through on commitments and promises.
• Aims to deliver best-in-class experiences.
• Overcomes obstacles to move forward and helps others to do the same.
• Proactively works to find solutions to problems and challenges the status quo.
• Demonstrates a strong work ethic.
• Works independently and as part of a team to manage workload and ensure all tasks are completed.
• Has an open and honest mindset, able to admit mistakes and take responsibility.
• Actively accepts and values feedback, using it to improve their capabilities.
• Sets and adapts to change and is not afraid of uncertainty.
• Displays confidence and enthusiasm for the product, believing in its importance.
• Shares vision of consumer conversion to Smoke Free products and working towards a Smoke Free Future.
• Easily establishes contact with consumers and builds strong relationships and trust quickly.
• Able to listen effectively and express thoughts clearly and concisely.
• Responds to customer needs with empathy.
• Eagerly gathers and understands new information by showing interest in the opinions and experiences of others, seeking to put the knowledge gained into practice.
• Able to build a work environment of openness and transparency, creating space to deliver.
• Demonstrates curiosity and creative thinking to produce ideas to improve consumer experience.
• Has a critical mindset, with a proactive viewpoint to find innovative ways to drive success and learn from mistakes.
• Views situations from a big picture perspective and makes optimal decisions for consumers based on various sources of information.

Preferred Education and Experience

• Licensed driver with a good driving record
• Bilingual in Spanish is a plus
• High School Diploma or equivalent is required
• Experience in brand building activities (Events, Hotel/Restaurant, Nightlife Industry)
• Experience in retail sales, hospitality, customer service, field sales, or brand activations
• Experience in consumer management
• Experience in building & managing relationships with multiple stakeholders
• Ability to travel within select market area
• Ability to travel outside the market area up to ten (10%) percent of time as needed
• Must be able to lift objects of at least thirty (30) pounds.